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International Institute of
Informatics and Systemics

Proceedings of the 11th International Multi-Conference on
Complexity, Informatics and Cybernetics: IMCIC 2020

VOLUME II ― Post-Conference Edition (Papers)


A Conceptual Model for Sustainable Adoption of eHealth: Role of Digital Transformation Culture and Healthcare Provider's Readiness

Yunis, Manal; Markarian, Christine; El-Kassar, Abdul-Nasser (Lebanon)

ABSTRACT:
There is a consensus in research and statements made by practitionists in the healthcare sector that adopting information and communication technologies (ICT) in healthcare (referred to as ehealth or digital health) has remarkable potential to promote accessibility, quality, and efficiency. Nevertheless, major challenges need to be addressed to fully attain this potential and reach a sustainable adoption of digital health. This research argues that while digital transformation stems from the ICT resources (capabilities) available in a healthcare organization, it is never about a technology being implemented, but rather a culture that needs to be nurtured to change behavior and drive better results. Accordingly, establishing a digital culture is anticipated to build on the ICT capabilities of the healthcare organization, assess the e-health readiness of healthcare providers, and contribute to the achievement of the ehealth desired outcomes through a sustainable adoption of digital health. Drawing on the integrated perspectives of Barney’s Resource-based View of the Firm (Barney, 1991), and the Knowledge Capability Theory [7], a conceptual model is proposed. The proposed model will be presented and discussed, and the limitations of the study and recommendations for further research will be presented.

[7]. Bowden, J. A. (2004). Capabilities-driven curriculum design. Effective learning and teaching in engineering, 36-48.

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Acquisition of Autonomy in Biotechnology and Artificial Intelligence

Gagnon, Philippe; Guillermin, Mathieu; Georgeon, Olivier; Vidal, Juan R.; Montera, Béatrice de (France)

ABSTRACT:
This presentation discusses a notion encountered across disciplines, and in different facets of human activity: autonomous activity. We engage it in an interdisciplinary way. We start by considering the reactions and behaviors of biological entities to biotechnological intervention. An attempt is made to characterize the degree of freedom of embryos & clones, which show openness to different outcomes when the epigenetic developmental landscape is factored in. We then consider the claim made in programming and artificial intelligence that automata could show self-directed behavior as to the determination of their step-wise decisions on courses of action. This question remains largely open and calls for some important qualifications. We try to make sense of the presence of claims of freedom in agency, first in common sense, then by ascribing developmental plasticity in biology and biotechnology, and in the mapping of programmed systems in the presence of environmental cues and self-referenced circuits as well as environmental coupling. This is the occasion to recall attempts at working out a logical and methodological approach to the openness of concepts that are still to be found, and assess whether they can operate the structuring intelligibility of a yet undeveloped or underdeveloped field of study, where a “bisociation" and a unification of knowledge might be possible.

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Analysis of Cyclic Deformation of Erythrocyte in Couette Type of Pulsatile Shear Field

Hashimoto, Shigehiro; Muto, Ryo (Japan)

ABSTRACT:
The cyclic deformation of an erythrocyte has been measured microscopically in the pulsatile shear field to detect the dynamic deformability of an erythrocyte in vitro. A rheoscope system has been manufactured to observe the deformation of the suspended erythrocytes in the shear flow. The rheoscope consists of a pair of parallel disks and an inverted phase-contrast microscope. The human erythrocytes were suspended in the dextran aqueous solution, which has high viscosity. The erythrocytes are sheared in the Couette flow between the pair of counter rotating disks. The rotating speed varies sinusoidally to make the pulsatile shear field. The deformation of each erythrocyte was measured at the video image of the rheoscope. The experimental results show that the system is available to measure the following behavior of an erythrocyte. The ellipsoidal shape of each erythrocyte varies cyclically to follow the pulsatile cyclic shear field. The deformation phase of each erythrocyte in the cycle delays from the sinusoidal fluctuation of the shear field according to its own dynamic deformability.

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Analysis of Dielectrophoretic Movement of Floating Myoblast Near Surface Electrodes in Flow Channel

Hashimoto, Shigehiro; Matsuzawa, Ryota; Endo, Yuji (Japan)

ABSTRACT:
The dielectrophoretic movement of the floating biological cell near the surface electrodes has been analyzed in the micro flow channel in vitro. A pair of asymmetric surface electrodes of titanium (thickness of200 nm) were incorporated in the flow channel by the photolithography technique: a triangular electrode with the tip angle of 0.35 rad, and a rectangular electrode of the flat edge as reference. The cyclic alternating electric current of the square wave (between 0.25 μs and 0.3 μs of periods) was introduced between the surface electrodes. The suspension of C2C12(mouse myoblast cell line) was injected into the flow channel, and the flow rate was controlled by the pressure head between the inlet and the outlet. The experimental results show that the absolute value of the amplitude of the acceleration by the electric field, which is perpendicular to the flow direction, increases with the diameter of the cell.

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Atmospheric Plasmas that Precede Earthquakes in Seismically Active Areas

Straser, Valentino (United States)

ABSTRACT:
The question that arises in this study is whether there is a potential relationship between the formation of ball lightning (BL) or plasmoids that occur in the atmosphere before earthquakes. Luminous phenomena occur in various parts of the world and a few years ago they are attracting the interest of a growing number of scientists. The physical mechanism that regulates the luminous phenomenon has not yet been fully understood and various hypotheses are being formulated in this regard. The anomalous luminous phenomena in the atmosphere show to have a relationship with the orientation of faults in tectonically active areas and with magnetic anomalies, but also in correspondence of hydrocarbon deposits. The light balls consist of "spheres" of different sizes, stationary or in motion with variable speeds. The ball lightning, by constitution, can be associated with plasmas that violate their neutrality condition, and manifest themselves in particular areas of the earth globe such as in Texas, Norway and the Po Valley and the Northern Apennines in Italy, which represent the area of research investigation. The spectrography of the light balls indicates the presence of gases such as hydrogen, oxygen and methane, associated with local seismic activity.

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Bringing Futuristic Data of Industrial Use Cases into the Present Industrial Data Analytics Approach (Invited Paper)

Awad, Mina; Essa, Mostafa; Nour, Mahmoud; Kamel, Mina (Egypt)

ABSTRACT:
Over the years the interest for data analysis and its correlating has been increasing, especially in the new era of data analysis and engineering, which gave the opportunity for a large research branch for mining large data sets to build strong rules that can be used later on in many use cases, yet all the models built where directed to the trend of generalization to be able to catch all the possible rules, based on advanced numeric calculations and scanning for the data using different techniques, since the studies showed that this is one of the most intensive tasks that require high computational power most of the research areas where directed to memory enhancement and more efficient memory usage, which already gave this domain a lot of enhancements, but on the other hand no much studies touched the possibility to enhance the model performance by directing its search for a specific set of rules, as some use cases may require such design, where the target is to find the relation between specific items with others not between all the items in the data set with each other, from our studies we found similar use cases in networks optimization and operations domain and this paper is intended to propose a customized data mining technique with the ability to drive the searching task to a certain direction which is expected to have a great benefit on the memory usage for this specific type of use cases.

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Building Information Modeling as a Means for Interdisciplinary Communication (Invited Paper)

Soares, Bruno Cesarino; Baracho, Renata Maria Abrantes; Porto, Marcelo Franco (Brazil)

ABSTRACT:
This article aims to discuss some issues on interdisciplinary communication in Architecture, Engineering and Construction (AEC), mediated with the process Building Information Modeling (BIM). AEC represents a segment of the industry that involves architecture, civil construction and infrastructure, covering the management of works, operation and maintenance of buildings, in addition to accounting and legal issues. BIM methodology uses several information and communication technology (ICT) resources which generate changes in the AEC processes, especially when considering the amount of data that is managed. Within this context, issues of data interoperability, information management and collaborative work related to communication processes at the interdisciplinary and multidisciplinary levels arise. The discussion presented here begins with an understanding of the BIM methodology focused on communicative processes and the effectiveness of communication between the various actors involved in the entire BIM process. The first results of this research point to the need to remove some restrictions imposed by different disciplines. This article presents arguments to highlight the interdisciplinary BIM methodology.

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Business Opportunities Unclaimed: Digital Disruption of Business Models

Babica, Viktorija; Sceulovs, Deniss (Latvia)

ABSTRACT:
“In times of change the greatest danger is to act with yesterday’s logic” said Peter F. Drucker. A company's ability to rise to the challenge of the disruptive innovations introduced by Industry 4.0 is the key success factor to benefit from the digital transformation. Digital transformation of business models and business process digitalization enables new ways of creating and capturing value and forms opportunities for the competitive advantage. Digital transformation is moving to the center focus of corporate development strategy, as well as attempts of ensuring flawless customer experience. The purpose of this paper is to analyze business opportunities emerged through digital transformation of business models and clear out reasons why those remain unclaimed by majority of organizations. The paper is among a few studies, which investigate digital transformation impact on business model, further research directions are provided. Through a systematic literature review, was concluded that the digital innovations affect entire areas of a business model of most organizations, organizational culture and strategy.

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Consulting via Research in IMPRESS

Ködding, Patrick; Reinhold, Jannik; Scholtysik, Michel; Dumitrescu, Roman (Germany)

ABSTRACT:
Manufacturing companies in mechanical and plant engineering are increasingly aiming for the change from product manufacturer to digital service provider. Digitalization is bringing data-driven digital services – so-called Smart Services – into focus. However, the resulting systems of hybrid value creation and work differ fundamentally from the systems established today.
Especially small- and medium-sized companies face major challenges concerning the transformation to a Smart Service provider. The reason for this are the historically grown corporate structures of value creation and work. Additionally, there is often a lack of sufficient expertise and resources to identify and implement necessary changes. Many small and medium-sized enterprises are aware of the potential of Smart Services. But the realization and offering of Smart Services has so far only taken place occasionally. Therefore, we cannot but deduce that a comprehensive socio-technical consulting approach is required to launch Smart Services efficiently.
The paper at hand presents an approach which addresses these challenges holistically by using research-based consulting. It is based on the Design Research Methodology according to Blessing and Chakrabarti. The adapted consulting via research approach is applied and validated by four case studies from tooling machine industry within the joint research project IMPRESS.

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Database Application in Human and Veterinary Medicine for Activities and Performances Evaluation in the Veneto Region – Northern Italy

Manca, Grazia; Rosso, Emanuela; Casadei, Giuliana; Lunardi, Loris; Ricci, Antonia (Italy)

ABSTRACT:
Since 1994 the Veneto Region (North-Eastern Italy) has been implementing a Regional Information System (RIS) in the field of animal health and food safety. The aim of this paper is to highlight the solutions tested and adopted for the development of a specific component of the mentioned system, fitting for both the measurement of regional performances in health-care services delivering and the incoming management.

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Discourse Analysis of Modern Masculinity in Advertising

Kreicbergs, Toms; Ščeulovs, Deniss (Latvia)

ABSTRACT:
This research paper focuses on discussing the discourse on consumers over modern masculinity as a concept in three specific ads. The ads discussed in the paper are from brands that have centered on a new definition of masculinity in their commercials, such as Dove Men Care, Lynx and Bonobos. According to the literature review, modern masculinity is associated with a display of fashion, culture and an open mind set that revolves around progress and forward- thinking. Modern masculinity is correlated with men being sensitive and being brave enough to be whoever they want and be. While traditional masculinity, among other things, is associated with the display of strength, power, and bravery linked to a sense of patriotism and strong decisiveness where heterosexuality and the role of breadwinner are dominant. However, the discourse analysis showed a slightly different and more personal perception of these concepts, implying that consumers are much more divided when it comes to discussing masculinity. This means that companies must be careful in the way portraying men in their advertising in order to achieve positive awareness and consequently have the message resonate with the consumers.

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Effect of Hysteresis of Stimulation of Tangential Force Field on Alignment of 3T3-L1 Cultured on Micro Striped Pattern

Endo, Yuji; Hashimoto, Shigehiro; Tamura, Takuya; Matsuzawa, Ryota (Japan)

ABSTRACT:
The effect of hysteresis of the tangential force field at the surface of the scaffold on the single cell has been studied in vitro. The striped pattern (0.7μm height, 3μm width, and 3μm interval) were made on the surface of the scaffold plate to control the orientation of each cell. Variation was made on the angle between the longitudinal direction of the ridge and the direction of the tangential force: 0 degree, 45 degrees, and 90 degrees. 3T3-L1 (mouse fat precursor cells) was used in the experiment. To apply the tangential force field (100 G) to the cells, the scaffold plate was set in the tube in a conventional centrifugal machine placed in an incubator. After the centrifugation for 5 hours, the behavior of each cell at the time-lapse microscope images was traced for 24 hours to analyze the angle between the longitudinal axis of the cell and the direction of the centrifugation. The experimental results show that the tendency of cells to align the longitudinal direction of the striped pattern is strengthened by the hysteresis of the exposure to the tangential force field. The tendency continues before the proliferation of each cell.

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Effect of Shear Stress on Myoblasts Cultured under Couette Type of Shear Flow between Parallel Disks

Endo, Yuji; Hashimoto, Shigehiro; Eri, Hiroki (Japan)

ABSTRACT:
The effect of shear stress on myoblast has been investigated under the uniform shear flow in vitro. The culture medium was sandwiched with a constant gap between a lower stationary culture plate and an upper rotating parallel plate to make a Couette type of shear flow. The wall shear stress (τ) on the lower culture disk was controlled by the rotating speed of the upper disk. C2C12 (mouse myoblast cell line) was used in the test. After cultivation without flow for 24 hours for adhesion of cells on the lower plate, τ was continuously applied on cells for 7 days in the incubator. The behavior of each cell was traced at the time-lapse image observed by an inverted phase contrast microscope placed in an incubator. The experimental results show that cells differentiate to myotubes under shear stress < 2 Pa. Both the cell cycle and the cell length tend to scatter in the wider range, and the longitudinal axis of the cell tends to align to the flow direction by the shear stress of 1 Pa. The experimental system is useful to study the quantitative relationships between the shear stress and the cell behaviors: deformation, orientation, and differentiation.

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Electric Discharge - Not an Impact Caused Formation of Upheaval Dome, Canyonlands National Park, Utah

Hawthorne Jr., Robert (United States)

ABSTRACT:
This paper will provide an argument that Upheaval Dome, Canyonlands National Park, Utah, USA is a product of Electrical Discharge Machining (EDM). Currently two theories remain from a myriad of possible theories for the site’s formation, the first being a prehistoric salt diapir, or dome that has completely eroded away; the second theory being that of impact origin from either a meteor or even a comet. This paper will provide evidence for a more plausible theory that electric discharge can provide the temperatures and forces necessary to shock quartz crystals similar to those found in meteorites and other tektites. Experimental evidence will be provided from an individual who uses a low-pressure chamber to form cratering patterns and demonstrates Transient Lunar Phenomenon (TLP), or moon flashes, without impacts. Information will be given on fulgurites, or rocks formed from lightning and are melted into glass. Also, how this vitrification mechanism can be attributed to a new form of the mineral analcime, commonly called the Obsession Stone, which is considered as possible ejecta from the Upheaval Dome site.

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Electric Earthquakes? The Case of Hyogo Ken Nambu (Japan)

Straser, Valentino *; Miura, Kazunori ** (* United States, ** Japan)

ABSTRACT:
Understanding the complex mechanism of Earthquake phenomenon, as in all the natural systems on the Earth, does not necessarily depend on a single cause, but on a set of factors. This study is aimed at investigating the electrical phenomena that could trigger, accompany and follow an actual seismic event, with the focus of research on strong Earthquakes on a global scale of magnitude equal to or greater than 7. The variables analyzed in this study are different but the focus of the research has focused on three aspects. The first concerns the state of transition of the Olivine to about 10 km of depth and the release of electric charges and heat; the second analyzes the influence of the variation of the duration of the day; and a third analysis concerns the implication of electrical phenomena that may be at the basis of Earthquake triggering, in particular, the earthquakes of magnitude equal to or greater than 7. Another analysis of the strong earthquakes that occurred in 2018 concerned the Earth’s Aphelion and Perihelion, linked to the Length of Day (LOD). The results showed that electrical phenomena play an important role in triggering Earthquakes.

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Factors Influencing Latvian Venture Capitalists' Choice of Financial Instruments

Matisone, Anita; Lace, Natalja (Latvia)

ABSTRACT:
The paper presents the results of a study on financial instruments used by Latvian Venture Capital Funds’ (VCFs) managers and factors influencing their choice.
The researchers surveyed all (five) Latvian VCF managers regarding their transactions from 2010 till 2017. All Latvian VCFs are mainly publicly funded with small private funding share.
Previous research shows that in the case of investments in equity, VCFs provide more value-adding assistance to portfolio companies to help them grow. Presumably, VCFs funded by public resources should be designed to provide most of the value-adding assistance. Instead of that, less than half of all Latvian VCFs’ investments are provided as straight equity.
The results show that several factors influence the choice of a particular financial instrument in a deal. Most important factors are an inability to agree on valuation of a company between VCF and owners of a company and market conditions and practices.

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Factors That Affect Corporate Agility of a Construction Company

Locovs, Jevgenijs; Gaile-Sarkane, Elīna (Latvia)

ABSTRACT:
Among the world’s largest industries, construction is one of the most overregulated and over- segmented. Most of its players, especially big ones that consolidate major part of the orders, chase the turnover and try to scale their operations due to both very small margins and low productivity. In the conditions of everchanging environment, especially for emerging markets from Central and North Europe, corporate agility becomes vital for the survival of a construction company. Demanding clients, multinational operations, new regulations, lack of trained and loyal professionals, unstable partners, global and local crises – all of them force construction contractors to be prepared for any unexpectedness at any given moment. There are many ways how to achieve agility taking into account the development level of the company. However, in order to treat the problem it is necessary to determine the factors that affect the corporate agility of a construction company. Only after these are detected, the company’s management can start to deploy necessary changes to improve organizational agility and, as a result, operational and financial data of their enterprise.

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Global Disaster Forecasting with Space Weather & Geophysical Intelligence

Leybourne, Bruce; Orr, David (United States)

ABSTRACT:
There are many opportunities to integrate Space Weather data into global weather and Natural Disaster Forecasting models. The Earth as a Stellar Transformer Hypothesis builds on the Global Electrical Circuit model. Evidence suggests Geomagnetism is strongly related to solar activity or transformer induction events. This paper explores links between Space Weather events and Geo-magnetism to improve Natural Disaster Forecasting. We present case studies to better understand the possible precursors to Natural Disasters such as Earthquakes, Hurricanes and certain types of Wildfires, related to Coronal Mass Ejections. While the science of accurate forecasting is dependent on many variables, which this paper does not address, we have attempted to uncover a possible missing Space Weather link.

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History of Electric Geology

White, Larry; Hawthorne Jr., Robert (United States)

ABSTRACT:
Electric Geology is considered the study of rocks generated or altered by past or ongoing electrical processes resulting in present day rock formations with telltale signs of very strong electrical processes at work. Since 1950 with the publishing of the controversial book, Worlds in Collision by Immanuel Velikovsky, proponents of his theories have conducted field investigations for evidence in opposition to what is considered the more standard or conventional geophysical processes with a slower electrical valence transfer of charge considered in normal crystallization and weathering processes. Michael Steinbacher, a most excellent photographer, was an electric universe devotee during the early formation of the Thunderbolts team. He is credited as an original investigator of the Arc Blast phenomena, who first began a series of extensive field investigations first posting to the Thunderbolts forum in 2008. Arc Blast is generally considered an extreme event of the Electric Geological process whereby Interplanetary Lightning or Static Electricity is considered the causal agent of large i.e. planetary-scale Electric Geological processes. Hypotheses on what triggers an Arc Blast vary, but may include wandering interstellar objects that transfer charge directly in passing, a plasma event triggered from the Sun, shifting orbits changing electro-magnetic potentials, discharge during impacts or collisions, increase charge density of surrounding interstellar space etc. The end result is a planet scarred by electric carveouts during extreme Plasma Tectonic events.

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How Are Students Motivated for Learning Multidisciplinary Field: Biomedical Engineering? (Invited Paper)

Hashimoto, Shigehiro (Japan)

ABSTRACT:
The academic field has been divided into each specialized field. Many problems in the global society (including Coronavirus disease 2019 (COVID-19)) cannot be solved by the single disciplinarian. They are waiting for the multidisciplinarian. For students, it is not easy to find the way how to learn multidisciplinary field: curriculum, textbook, learning team, and teacher(adviser).“Biomedical Engineering" is one of the multidisciplinary fields, which have many related fields: Biology, Medicine, Informatics, and Engineering. The topic includes case studies (education for freshman, undergraduate, master and doctor courses) based on author’s experiences. Finding related subjects to the case study is effective to motivate students to learn multidisciplinary field. Multidisciplinary group activities are effective for students to find innovative ideas for multidisciplinary topics. Multidisciplinary conferences give students opportunities to improve their communication ability. Inter-disciplinarians are necessary to make bridges over the barrier between global problems.

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Improvement of Alert Message’s Credibility for Recovering Computer Virus Infection

Kurino, Shun-Ichi; Shimura, Tatsuya; Yoshikai, Noriaki (Japan)

ABSTRACT:
It has been reported that Internet users do not recovery personal computers (PCs) that have been infected by a computer, although they recognised the virus infection. To resolve this problem, we have investigated how to motivate users to remove viruses from their PCs based on persuasion psychology. Our previous studies have verified that a risk cognition approach affects the intention to address computer virus infection. However, some users in the experiments had no intention to recover their PCs because they did not credit the alert message indicating that their PCs had been infected with virus. In order to resolve this problem, we have investigated a new alert messages based on social engineering techniques, and then evaluated the effectiveness of these message. Unfortunately, the results have indicated that the new messages still have low credibility as the original messages. As second stage, we improved the messages through some techniques in persuasion psychology, and then evaluated the experimental results. In this paper, we discuss a method of constructing the improved alert messages that can be credited by Internet users using persuasion psychology. Then, the effectiveness of the redesigned message id experimentally evaluated.

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Innovation Practices for the Competitiveness of MSMEs (Aguascalientes Mexico Study)

Díaz, Aura Andrea; Oropeza, Miguel Ángel; Martín, Alfonso (Mexico)

ABSTRACT:
The Mexican company now faces the influence of a modified environment that drives it to reinforce structural mechanisms that support these new conditions. A sustainable competitive advantage is to manage innovation. Therefore, the problem of this research focuses on MSMEs, these being the basis of the economy, where the objective is to identify whether innovation practices within the company increase the level of competitiveness. The research approach, according to the nature of the analysis of the variables, is quantitative, the type of research proposed is both descriptive and correlational and the data used are primary data, through the method of structural equations. The subject of this research is relevant, since it is developed within the unit of study of greater relevance for the economy such as MSMEs and the focus is on measuring the levels of competitiveness through innovation practices, which They have been observed as one of the factors with a positive correlation in competitiveness.

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Introduction to Plasma Tectonics & Electric Geology: Solar Wind Coupling to Planetary Circuits Lightning Tells the Stellar Transformer Story

Leybourne, Bruce *; Gregori, Giovanni ** (* United States, ** Italy)

ABSTRACT:
Plasma Tectonics, Electric Geology, and Stellar Transformer concepts evolve from Earth Endogenous Energy theory by Gregori [1], Where self-organizing anode tuffs, (biological analogy to “sea-urchin spikes”) project from the Earth’s core, considering plasma convection as tidally generated Joule Heating at the tips of the “spikes”. Like a soldering iron creating heat, magmas, and earthquakes. Expanding these circuits - by connecting the vertical “spike” Z-component, to a radial X-component (Oceanic Fractures) and axial Y-component (North-South Mid-Ocean Ridges & Island Arcs) reveal the Stellar Transformer concept. Where radial induction is driven by incoming polar space weather, while solar magnetism variation drives axial induction. Thus, simple step down energy induction occurs between Sun and Earth, much like the transformer process that steps down your household energy from the power company. Diurnal Solar Induction along the East Pacific Rise (EPR) and Southeast Indian Ridge (SEIR) drive Lightning Hotspots telling the Stellar Transformer story.

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Migration of Cell under Couette Type Shear Flow Field between Parallel Disks: After and Before Proliferation

Hashimoto, Shigehiro; Shimada, Kosuke; Endo, Yuji (Japan)

ABSTRACT:
The effect of shear stress on the migration of each cell has been investigated at proliferation under the constant shear flow field in vitro. The culture medium was sandwiched with a constant gap between a lower stationary culture plate and an upper rotating parallel plate to make a Couette type of shear flow. Two types of cells were used in the test: C2C12 (mouse myoblast cell line), and HUVEC (Human Umbilical Vein Endothelial Cells). The shear stress (< 2 Pa) was continuously applied on cells for 24 hours in the incubator. The behavior of each cell was traced at the time-lapse images observed by an inverted phase contrast microscope placed in an incubator. The experiments show following results. HUVEC tends to migrate downstream. The tendency is remarkable after proliferation. Migration tends to be enhanced, when the adhesion area decreased at proliferation. Under the shear stress field (> 1 Pa), C2C12tend to migrate to the lower shear stress area. The velocity of the migration is higher at HUVEC than C2C12.The experimental system is useful to study the quantitative relationships between the shear stress and the cell migration.

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Orthogonal Megatrend Intersections: "Coils" of a Stellar Transformer

Smoot, N. Christian; Leybourne, Bruce (United States)

ABSTRACT:
By the mid-1980s enough multi-beam bathymetry had been collected to show an orthogonally intersecting fracture pattern in all the major ocean basins. When these were compared to the Geodetic Earth Orbiting Satellite (GEOSAT) structural diagrams, linear seamount chains were shown directly related, and in line with these fracture zones (FZs). Thus the data establish first order ocean basin megatrends allowing extension of the bathymetric NNW-SSE trending FZs that crosses ENEWSW FZs throughout the larger basin. Analysis reveals that oceanic rises and plateaus generally sit atop the intersections of these FZs, exhibiting continental blocks, large igneous outpourings, or tectonic vortex structures at the intersections. Additionally, these megatrends are shown to continue into the continents, such as the Murray and Mendocino FZs in the northeastern Pacific Basin, intersecting and crossing, the Queen Charlotte near Alaska and San Andreas Faults in California. The intersecting megatrends exhibit magnetic anomaly patterns related to magmatic extrusion events not necessarily corresponding to seafloor foundation of Archean (original lithosphere) crust 4 – 2.5 billion years ago. Nor can the plate be spreading in several directions at the same time. Evidence of orthogonally intersecting megatrends coupled with a dubious magnetic lineation seafloor age hypothesis leads investigators toward a more robust explanation of tectonic events incorporating a solar driven Electro-Magnetic (EM) component hinted at for centuries by the documented relationship of sunspots to climate. By understanding tectonics as a plasma process driven by space weather in which these orthogonal FZs act as “coils” of a stellar transformer, a new paradigm emerges linking solar induction and space weather as drivers of seismic and volcanic energies, magma production, climate and weather effects, and sparking electrical wildfire outbreaks at continental borderlands.

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Practices of Intrapreneurship and the Impact in the Innovation for MSMEs (Invited Paper)

Diaz, Aura Andrea; Oropeza, Miguel Ángel; Martin, Alfonso (Mexico)

ABSTRACT:
In the most recent report of the World Trade Organization, it is stated that microenterprises and SMEs are the largest group of companies in almost all countries (95% on average) and represent the vast majority of Job positions. The objective of the research is to identify whether intrapreneurship practices increase the level of innovation, taking as a unit of study the MSMEs, which are the basis of the economy. The research approach, according to the nature of the analysis of the variables, is quantitative, the type of research proposed is descriptive and correlational and the data used are primary data, collected through the survey method.
Also, several previous investigations around the world that support the positive and significant relationship between intrapreneurship and innovation are stated in the content. That is why, this research aims to contribute to scientific knowledge in one of the main sectors of the world economy through innovation, which is a priority issue at the international level, measuring it through intrapreneurship practices.

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Relationships between Electric Impedance and Orientation of Biological Cells: Control by Micro-stripes Grooves In Vitro

Hashimoto, Shigehiro; Kimura, Kento; Abe, Kazuyuki (Japan)

ABSTRACT:
The relationships between the electric impedance and the orientation of biological cells have been studied in vitro. To control the orientation, parallel lines of micro rectangular grooves (1 μm depth, 3 μm width and interval) have been made between a pair of surface titanium electrodes on the scaffold of glass by the photolithography technique. C2C12 (mouse myoblast cell line) was cultured on the micro-patterned scaffold. The electric impedance (z) between electrodes was measured every 24 hours with the sinusoidal electric waves (1 kHz P) calculated by the mean value of the angle between the longitudinal direction of grooves and the major axis of each cell. The crossing index (Nn) was also calculated by the number of cells, which cross the straight-line connecting between electrodes. The experimental result shows that z relates to Nn, which relates to P. The present study shows that the measurement of the electric impedance is effective to estimate the orientation of cells perpendicular to the electric line of force.

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Research and Consulting in Data-Driven Strategic Product Planning

Meyer, Maurice; Frank, Maximilian; Massmann, Melina; Dumitrescu, Roman (Germany)

ABSTRACT:
Industry 4.0 and digitalization have transformed the industrial world. Many manufacturers create additional customer value by offering data-based services. However, companies can benefit from analyzing data themselves, too. Through data, companies can learn about product usage and behavior. This enables them to systematically improve their products. But finding improve-ments through data analysis is not trivial.
Henceforth, we developed a method for the data-based identifi-cation of product improvements. This method was created in the joint research project DizRuPt with four companies from differ-ent industrial sectors.
The paper at hand introduces our approach of combining research and consulting in terms of a case study from our research project DizRuPt. The result is a research and consulting concept which is optimized for a two days workshop. From our point of view, there is no other way in researching methods for strategic product planning but through working together closely with companies. This is especially important as methods must be researched for practical usage. Simultaneously, it is essential to never forget that companies only participate in research projects if they clearly see a benefit. A benefit through consulting.

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Research Outcomes From Interdisciplinary Communication Between Computer Science and Academic Quality Management, at UNED (Invited Paper)

Acon-Matamoros, Ariana; Trujillo-Cotera, Aurora (Costa Rica)

ABSTRACT:
This paper describes the rigor in the research process and the results obtained of the interdisciplinary communication required and generated between the Computer Engineering Career and the academic quality management at the Distance State University (UNED), of Costa Rica.
Besides, the two acting parties have joint projects such as: meta-evaluation, definition of requirements for information systems, training in quality management issues to external entities, advice, research, among others.
The objective of this research is to describe the outcomes from the interdisciplinary communication between the Computer Science Engineering and the academic quality management of the UNED, with the purpose of systematizing the experiences. Important findings have been found in relation to difficulties relating people from different disciplines and how they were resolved, and also the strategies used to overcome communication difficulties between people from different fields, and the favorable and unfavorable results of the experience.
Currently, managing with quality in universities, more and more complexity is being incorporated due to the influence of scientific advances, minimum quality indicators that lead to new emerging processes and greater development of information technologies, without setting aside the socio-economic and market requirements context. As a result, there are a greater number of disciplines that interrelate within the field of design action especially in the conceptual and project aspects.
This new situation has fostered prescriptive approaches in daily "doing", increasingly generating a need for interrelationship of people and their knowledge that is strengthened through empathy and creativity, contributing the production of knowledge, methodologies, techniques and tools that ultimately facilitate effectiveness in the final result.
Important findings have been found with regard to difficulties relating to people from different disciplines and how they were resolved.

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Review on Leadership in Education, Business and Community on the Verge of the 4th Industrial Revolution

Jeżowski, Mateusz; Pachocki, Michał; Poszytek, Paweł (Poland)

ABSTRACT:
The present extended abstract discusses the role and responsibility of leaders in education, business and community in the context of the fourth industrial revolution and its three megatrends: demographic change, globalization and technological progress. The authors also establish a link between the sphere of education, business and community that are in this changing ecosystem in need of new leadership models.

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The Discourse Change of Reggaeton: From Machoism to Interculturalism (Invited Paper)

Chávez-Aguayo, Marco-Antonio; Jiménez-Muñoz, Angélica (Mexico)

ABSTRACT:
Reggaeton is a new cultural movement of the 21st century, developed from a rhythm that became popular in the last decades of the 20th century. Even so, it remains under-researched and, for some academics, it is not something yet worth to study.
At its very beginning, Reggaeton's lyrics were simple, basic, and in most cases, with sexually explicit content, sung by men, and picturing women as accessory objects for them. But with time, Reggaeton started to get its own voice, as more people began to sing it and dance it. New ways of thinking came, wiping eventually any traces of machoism, and replacing by an opposed discourse, led by some of the traditional features shared in Latin American: enjoying life and involving others. But, not just the Latin American singers show to the world, through Reggaeton, their openness to the different cultures.
This paper will present how the discourse of Reggaeton has changed in the last decades, showing examples where Reggaeton songs offer a different approach, with an intercultural speech. The methodology used will be qualitative and will analyze the discourse of Reggaeton songs in lyrics. This paper is part of a Research Project called “The social use and significance of Reggaeton.”

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The Education of Leaders in the Face of 4th Digital Revolution

Dobrowolska, Malgorzata; Deja, Agnieszka (Poland)

ABSTRACT:
The fourth digital revolution forces modern education of personnel and leaders responsible for introduction of new technologies 4.0. The article presents a new vision of education of engineers responsible for technologies – automatization, robotization, computerization taking into account the standards of higher education and the needs of the market of the so-called fast and short forms of education – as well as the content of software, which next to professional knowledge – the technology of Industry 4.0 also takes into consideration the area of managerial competences, managerial skills and specialistic interdisciplinary knowledge of persons holding managerial functions both in the sector of small and medium enterprises and in large organizations. Within the framework of practical implications, the model solution MBA Master of Business Administration program of profile Industry 4.0 is presented. The program was performed under one test group in SUT in Poland, financed from the funds of the Ministry of Science and Higher Education.

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The Effect of Selected Macroeconomic Factors on the Sustainability and the Market Value of Czech Joint-Stock Companies

Kocmanova, Alena; Pavlakova Docekalova, Marie; Simberova, Iveta (Czech Republic)

ABSTRACT:
The paper analyzes relations between macroeconomic indicators and the Firm Market Value as related to corporate sustainability. Empirical research was verified in 128 unlisted manufacturing companies in the Czech Republic with more than 250 staff according to the EU criteria. The data were obtained by empirical research in the Czech Republic in 2014-2018. The aim of the paper is to propose a suitable sustainability model for unlisted Czech joint-stock companies in the Czech Republic and to investigate the macroeconomic impacts on the Firm Market Value and sustainability. The research methodology is based on multidimensional statistical methods EFA and CFA, and on structural equation modelling of mutual relationships. Empirical research has shown that factors such as inflation, unemployment and government debt do not directly affect corporate sustainability determined by ESG factors, nor do they positively affect the growth of the Firm Market Value. The only research hypothesis confirmed was the hypothesis that if government debt increases, inflation and unemployment will negatively affect the firm risk of a company. Although the research failed to reveal any interrelationships, investors are recommended to monitor these fundamental factors, especially their rapid or long-term fairly rapid growth, as this would lead to a decline in the Firm Market Value.

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The Influence of National Culture on the Relationship between a Firm’s Leverage and Investment across Manufacturing Companies

Begulova, Zarina; Lace, Natalja (Latvia)

ABSTRACT:
Considering the growing competition on the markets, investment and diversification of the business are crucially important for any firms’ growth.
The current research is conducted to determine the factors on the entity level that influence the investment decisions of the company and to what extent the investment decision depends on the leverage level. Moreover, the research is trying to identify the role of national culture in investment decisions and investment-leverage relation.
The results prove that there is a significant relationship between firm-level factors and corporate investment and that the national culture has a strong moderating effect on the leverage–investment relations.

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The Multidimensionality of the Flipped Inclusion Model Between Transdisciplinary Educational Transpositions and Interdisciplinary Educational Paths (Invited Paper)

De Giuseppe, Tonia; Ianniello, Annalisa; Corona, Felice (Italy)

ABSTRACT:
The flipped inclusion is an educational-training model of democratic existential design inclusive-prosocial, which originates from socio-psycho-anthropological reflections and analyzes on relationality in cybersociety. A multi-method and multidisciplinary socio-psycho-educational didactic approach is followed, which through integrated dichotomous, design and evaluation, top down and bottom up, pursues the mission of ecological-systemic complementarity. The model, that transposes Nicolescu's axioms for the formation of planetary consciousnesses capable of operating interdisciplinary connections, is applied by simplexity steps [12], organized by increasing complexity through the breakdown and resolution of problems, located by gradual levels of cooperation and on formal, non-formal and informal context. The research on the flipped inclusion model carried out at the University of Salerno (Italy) since 2014 has been organized by levels: systemic macro (interinstitutional), systemic meso (university school); microsystemic level (academic context, class context). The data that emerge from the qualitative and quantitative analysis and from a meta-analysis confirm the validity of the model.

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The Social Use and Significance of Reggaeton: Beyond Political and Scientific Borders

Chávez-Aguayo, Marco-Antonio (Mexico)

ABSTRACT:
This research address ─beyond the disciplinary boundaries─ Reggaeton as a social phenomenon loaded with symbols and signification that have not yet been systematically analyzed in Academic Research.
Reggaeton is a very recent cultural phenomenon. It resulted in the fusion of the Caribbean and Central American rhythms, both traditional and modern. Indeed, at its earliest times, Reggaeton lyrics held many macho speeches, narcotics, and prostitution apologies. However, as the phenomenon has globalized with the dizzying speed of cultural consumption in the current Digital Era, Reggaeton evolved both musically and discursively towards the opposite direction. In a short time, it has become a glocal phenomenon that has contributed to give visibility and revalue ─beyond political borders─ different elements of Latin American cultural heritage, values (i.e., solidarity, collaboration, multiculturalism, diversity) and even social, political and historical criticism.
This research aims to put some of the light of scientific knowledge on a new object of social study, of both local and global relevance, submersed in the production and consumption through ICTs ─such as Reggaeton─ a yet controversial issue in the quotidian and scientific fields, which still faces a prejudice that prevents it from being seen as a valid object of analysis for Academy.

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The Socio-Psycho-Educational Model Flipped Inclusion, between Circular Complementarity and Dichotomous Processes

De Giuseppe, Tonia; Ianniello, Annalisa; Corona, Felice (Italy)

ABSTRACT:
The current knowledge society is characterized by the pervasive use of information and communication technologies, which is producing forms of global cognitive capitalism with dynamic social economies. The flipped inclusion model aims to promote an inclusive cybersociety aimed at reflective, co-responsible and participatory critical training, through educational investment in prosocial skills. The complex idiomatic phrase with inverted inclusion derives from the interconnection of the methodological-didactic vision of the inverted class and from the inclusive mission of the International Classification of Functioning, Disability and Health, introduced by the World Health Organization. Flipped inclusion is an educational-training model of existential planning prosocial-inclusive. The flipped inclusion model follows a multi-method approach organized through opposing methodological-design logics: formal, not formal and informal. The research carried out at the University of Salerno (Italy) was organized by levels: macro systemic (interinstitutional), meso systemic (course / university school); microsystemic level (academic context, class context). The data emerging from the qualitative and quantitative analysis and from a meta-analysis corroborate the validity of the model and its transformative impact both in relation to learning, cooperative and attribution styles, and in relation to the modification of the learning context. which was organized in an inclusive cooperative and systemic perspective.

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University Initiated Collaboration with Industry: From Problems to New Values

Oganisjana, Karine; Elazab, Asmahan; Korrapati, Sai Krishna (Latvia)

ABSTRACT:
University-industry collaboration is recognized as one of the crucial driving forces for innovation and economic prosperity. However, a number of barriers, like: different expectation from this collaboration; lack of mutual understanding, trust and commitment; having shared goals; different levels of flexibility; conflicts regarding royalty payments from patents or other intellectual property rights and concerns about confidentiality and others hinder seriously this collaboration. This paper presents the very first step of university initiated collaboration with industry which starts with the collection of problems from ordinary citizens of different countries with the aim to analyze them and identify opportunities for the creation of new valuable products and services for the further transfer of the solutions to industry. A bottom up cyclic collaboration process university-society-university-industry-society makes the conceptual base of this approach.

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Using Jet Stream’s Precursors to Make Earthquake Forecast

Wu, Hong-Chun *; Leybourne, Bruce ** (* Taiwan, ** United States)

ABSTRACT:
Using Jet stream’s precursors, seismic locations are identified. Our research indicates that an interruption of the velocity flow lines occurs just above the epicenter approximately 3 months prior to Earthquake events. The duration of this phenomenon is approximately 6 – 12 hours. The average distance between epicenters and Jet stream’s precursors is about 100 km. We explain these relationships while reviewing 8 successful Earthquake forecasts recently. For example:
M8.3 Chile EQ on 2015/09/16;
M6.6 Taiwan EQ on 2016/02/05;
M7.0 Kumamoto, Japan EQ on 2016/04/15;
M6.2 Italy EQ on 2016/08/24;
M7.1Alaska EQ on 2018/11/30;
M6.7 Chile EQ on 2019/01/20;
M6.3 Japan EQ on 2019/01/08;
M7.1 LA EQ on 2019/07/06.
According to the hypothesis of Lithosphere-Atmosphere- Ionosphere Coupling (LAIC), when the Jet streams pass over the active epicenter region, the faults release radioactive material (ionized gases) to the atmosphere, causing a series of physical and chemical reactions, resulting in temperature and pressure changes in the atmosphere, Jet streams, and electric field effects in the ionosphere. A Solar Induction mechanism affecting the Eastern and Western Pacific Rims where most of the Earthquakes were successfully forecast is explored in electrical terms with a proposed Plasma Tectonics model.

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WPSONW: Weighted PSO Based Next Word Prediction in Language Model

Saha, Rekha; Prajapati, Gend Lal (India)

ABSTRACT:
Particle swarm optimization is a meta-heuristic algorithm that employs social conduct to solve optimization problems in a joint and intellectual framework. This technique is abundantly applied in the various fields of the optimization problem. Further, it maintains a population of particles where each particle corresponds to a probable solution of the optimization problem. Despite this, the application of PSO in the field of the language model is very rare. Next word prediction is a severe problem in the field of natural language processing, which has drawn the attention of many researchers and scientists. The recent approaches are based solely on the probability distribution of the language model. An attempt has been made in this paper to apply a weight based particle swarm optimization technique called weighted particle swarm optimization to predict next word from a given candidate solution (WPSONW). The computational result confirms that the proposed methodology is promising and has the potential for solving the next word prediction problem more efficiently than other methods.

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