A Conceptual Model for Sustainable Adoption of eHealth: Role of Digital Transformation Culture and Healthcare Provider's Readiness
Yunis, Manal; Markarian, Christine; El-Kassar, Abdul-Nasser (Lebanon)
ABSTRACT:
          There is a consensus in research and statements made by practitionists 
          in the healthcare sector that adopting information and communication 
          technologies (ICT) in healthcare (referred to as ehealth or digital 
          health) has remarkable potential to promote accessibility, quality, 
          and efficiency. Nevertheless, major challenges need to be addressed 
          to fully attain this potential and reach a sustainable adoption of digital 
          health. This research argues that while digital transformation stems 
          from the ICT resources (capabilities) available in a healthcare organization, 
          it is never about a technology being implemented, but rather a culture 
          that needs to be nurtured to change behavior and drive better results. 
          Accordingly, establishing a digital culture is anticipated to build 
          on the ICT capabilities of the healthcare organization, assess the e-health 
          readiness of healthcare providers, and contribute to the achievement 
          of the ehealth desired outcomes through a sustainable adoption of digital 
          health. Drawing on the integrated perspectives of Barney’s Resource-based 
          View of the Firm (Barney, 1991), and the Knowledge Capability Theory 
          [7], a conceptual model is proposed. The proposed model will be presented 
          and discussed, and the limitations of the study and recommendations 
          for further research will be presented. 
          
          [7]. Bowden, J. A. (2004). Capabilities-driven curriculum design. Effective 
          learning and teaching in engineering, 36-48. 
      
Acquisition of Autonomy in Biotechnology and Artificial Intelligence
Gagnon, Philippe; Guillermin, Mathieu; Georgeon, Olivier; Vidal, Juan R.; Montera, Béatrice de (France)
ABSTRACT:
          This presentation discusses a notion encountered across disciplines, 
          and in different facets of human activity: autonomous activity. We engage 
          it in an interdisciplinary way. We start by considering the reactions 
          and behaviors of biological entities to biotechnological intervention. 
          An attempt is made to characterize the degree of freedom of embryos 
          & clones, which show openness to different outcomes when the epigenetic 
          developmental landscape is factored in. We then consider the claim made 
          in programming and artificial intelligence that automata could show 
          self-directed behavior as to the determination of their step-wise decisions 
          on courses of action. This question remains largely open and calls for 
          some important qualifications. We try to make sense of the presence 
          of claims of freedom in agency, first in common sense, then by ascribing 
          developmental plasticity in biology and biotechnology, and in the mapping 
          of programmed systems in the presence of environmental cues and self-referenced 
          circuits as well as environmental coupling. This is the occasion to 
          recall attempts at working out a logical and methodological approach 
          to the openness of concepts that are still to be found, and assess whether 
          they can operate the structuring intelligibility of a yet undeveloped 
          or underdeveloped field of study, where a “bisociation" and a unification 
          of knowledge might be possible. 
      
Analysis of Cyclic Deformation of Erythrocyte in Couette Type of Pulsatile Shear Field
Hashimoto, Shigehiro; Muto, Ryo (Japan)
ABSTRACT:
          The cyclic deformation of an erythrocyte has been measured microscopically 
          in the pulsatile shear field to detect the dynamic deformability of 
          an erythrocyte in vitro. A rheoscope system has been manufactured 
          to observe the deformation of the suspended erythrocytes in the shear 
          flow. The rheoscope consists of a pair of parallel disks and an inverted 
          phase-contrast microscope. The human erythrocytes were suspended in 
          the dextran aqueous solution, which has high viscosity. The erythrocytes 
          are sheared in the Couette flow between the pair of counter rotating 
          disks. The rotating speed varies sinusoidally to make the pulsatile 
          shear field. The deformation of each erythrocyte was measured at the 
          video image of the rheoscope. The experimental results show that the 
          system is available to measure the following behavior of an erythrocyte. 
          The ellipsoidal shape of each erythrocyte varies cyclically to follow 
          the pulsatile cyclic shear field. The deformation phase of each erythrocyte 
          in the cycle delays from the sinusoidal fluctuation of the shear field 
          according to its own dynamic deformability. 
      
Analysis of Dielectrophoretic Movement of Floating Myoblast Near Surface Electrodes in Flow Channel
Hashimoto, Shigehiro; Matsuzawa, Ryota; Endo, Yuji (Japan)
ABSTRACT:
          The dielectrophoretic movement of the floating biological cell near 
          the surface electrodes has been analyzed in the micro flow channel in 
          vitro. A pair of asymmetric surface electrodes of titanium (thickness 
          of200 nm) were incorporated in the flow channel by the photolithography 
          technique: a triangular electrode with the tip angle of 0.35 rad, and 
          a rectangular electrode of the flat edge as reference. The cyclic alternating 
          electric current of the square wave (between 0.25 μs and 0.3 μs 
          of periods) was introduced between the surface electrodes. The suspension 
          of C2C12(mouse myoblast cell line) was injected into the flow channel, 
          and the flow rate was controlled by the pressure head between the inlet 
          and the outlet. The experimental results show that the absolute value 
          of the amplitude of the acceleration by the electric field, which is 
          perpendicular to the flow direction, increases with the diameter of 
          the cell. 
      
Atmospheric Plasmas that Precede Earthquakes in Seismically Active Areas
Straser, Valentino (United States)
ABSTRACT:
          The question that arises in this study is whether there is a potential 
          relationship between the formation of ball lightning (BL) or plasmoids 
          that occur in the atmosphere before earthquakes. Luminous phenomena 
          occur in various parts of the world and a few years ago they are attracting 
          the interest of a growing number of scientists. The physical mechanism 
          that regulates the luminous phenomenon has not yet been fully understood 
          and various hypotheses are being formulated in this regard. The anomalous 
          luminous phenomena in the atmosphere show to have a relationship with 
          the orientation of faults in tectonically active areas and with magnetic 
          anomalies, but also in correspondence of hydrocarbon deposits. The light 
          balls consist of "spheres" of different sizes, stationary or in motion 
          with variable speeds. The ball lightning, by constitution, can be associated 
          with plasmas that violate their neutrality condition, and manifest themselves 
          in particular areas of the earth globe such as in Texas, Norway and 
          the Po Valley and the Northern Apennines in Italy, which represent the 
          area of research investigation. The spectrography of the light balls 
          indicates the presence of gases such as hydrogen, oxygen and methane, 
          associated with local seismic activity. 
      
Bringing Futuristic Data of Industrial Use Cases into the Present Industrial Data Analytics Approach (Invited Paper)
Awad, Mina; Essa, Mostafa; Nour, Mahmoud; Kamel, Mina (Egypt)
ABSTRACT:
          Over the years the interest for data analysis and its correlating has 
          been increasing, especially in the new era of data analysis and engineering, 
          which gave the opportunity for a large research branch for mining large 
          data sets to build strong rules that can be used later on in many use 
          cases, yet all the models built where directed to the trend of generalization 
          to be able to catch all the possible rules, based on advanced numeric 
          calculations and scanning for the data using different techniques, since 
          the studies showed that this is one of the most intensive tasks that 
          require high computational power most of the research areas where directed 
          to memory enhancement and more efficient memory usage, which already 
          gave this domain a lot of enhancements, but on the other hand no much 
          studies touched the possibility to enhance the model performance by 
          directing its search for a specific set of rules, as some use cases 
          may require such design, where the target is to find the relation between 
          specific items with others not between all the items in the data set 
          with each other, from our studies we found similar use cases in networks 
          optimization and operations domain and this paper is intended to propose 
          a customized data mining technique with the ability to drive the searching 
          task to a certain direction which is expected to have a great benefit 
          on the memory usage for this specific type of use cases. 
      
Building Information Modeling as a Means for Interdisciplinary Communication (Invited Paper)
Soares, Bruno Cesarino; Baracho, Renata Maria Abrantes; Porto, Marcelo Franco (Brazil)
ABSTRACT:
          This article aims to discuss some issues on interdisciplinary communication 
          in Architecture, Engineering and Construction (AEC), mediated with the 
          process Building Information Modeling (BIM). AEC represents a segment 
          of the industry that involves architecture, civil construction and infrastructure, 
          covering the management of works, operation and maintenance of buildings, 
          in addition to accounting and legal issues. BIM methodology uses several 
          information and communication technology (ICT) resources which generate 
          changes in the AEC processes, especially when considering the amount 
          of data that is managed. Within this context, issues of data interoperability, 
          information management and collaborative work related to communication 
          processes at the interdisciplinary and multidisciplinary levels arise. 
          The discussion presented here begins with an understanding of the BIM 
          methodology focused on communicative processes and the effectiveness 
          of communication between the various actors involved in the entire BIM 
          process. The first results of this research point to the need to remove 
          some restrictions imposed by different disciplines. This article presents 
          arguments to highlight the interdisciplinary BIM methodology. 
      
Business Opportunities Unclaimed: Digital Disruption of Business Models
Babica, Viktorija; Sceulovs, Deniss (Latvia)
ABSTRACT:
          “In times of change the greatest danger is to act with yesterday’s logic” 
          said Peter F. Drucker. A company's ability to rise to the challenge 
          of the disruptive innovations introduced by Industry 4.0 is the key 
          success factor to benefit from the digital transformation. Digital transformation 
          of business models and business process digitalization enables new ways 
          of creating and capturing value and forms opportunities for the competitive 
          advantage. Digital transformation is moving to the center focus of corporate 
          development strategy, as well as attempts of ensuring flawless customer 
          experience. The purpose of this paper is to analyze business opportunities 
          emerged through digital transformation of business models and clear 
          out reasons why those remain unclaimed by majority of organizations. 
          The paper is among a few studies, which investigate digital transformation 
          impact on business model, further research directions are provided. 
          Through a systematic literature review, was concluded that the digital 
          innovations affect entire areas of a business model of most organizations, 
          organizational culture and strategy. 
      
Consulting via Research in IMPRESS
Ködding, Patrick; Reinhold, Jannik; Scholtysik, Michel; Dumitrescu, Roman (Germany)
ABSTRACT:
          Manufacturing companies in mechanical and plant engineering are increasingly 
          aiming for the change from product manufacturer to digital service provider. 
          Digitalization is bringing data-driven digital services – so-called 
          Smart Services – into focus. However, the resulting systems of hybrid 
          value creation and work differ fundamentally from the systems established 
          today. 
          Especially small- and medium-sized companies face major challenges concerning 
          the transformation to a Smart Service provider. The reason for this 
          are the historically grown corporate structures of value creation and 
          work. Additionally, there is often a lack of sufficient expertise and 
          resources to identify and implement necessary changes. Many small and 
          medium-sized enterprises are aware of the potential of Smart Services. 
          But the realization and offering of Smart Services has so far only taken 
          place occasionally. Therefore, we cannot but deduce that a comprehensive 
          socio-technical consulting approach is required to launch Smart Services 
          efficiently. 
          The paper at hand presents an approach which addresses these challenges 
          holistically by using research-based consulting. It is based on the 
          Design Research Methodology according to Blessing and Chakrabarti. The 
          adapted consulting via research approach is applied and validated by 
          four case studies from tooling machine industry within the joint research 
          project IMPRESS. 
      
Database Application in Human and Veterinary Medicine for Activities and Performances Evaluation in the Veneto Region – Northern Italy
Manca, Grazia; Rosso, Emanuela; Casadei, Giuliana; Lunardi, Loris; Ricci, Antonia (Italy)
ABSTRACT:
          Since 1994 the Veneto Region (North-Eastern Italy) has been implementing 
          a Regional Information System (RIS) in the field of animal health and 
          food safety. The aim of this paper is to highlight the solutions tested 
          and adopted for the development of a specific component of the mentioned 
          system, fitting for both the measurement of regional performances in 
          health-care services delivering and the incoming management. 
      
Discourse Analysis of Modern Masculinity in Advertising
Kreicbergs, Toms; Ščeulovs, Deniss (Latvia)
ABSTRACT:
          This research paper focuses on discussing the discourse on consumers 
          over modern masculinity as a concept in three specific ads. The ads 
          discussed in the paper are from brands that have centered on a new definition 
          of masculinity in their commercials, such as Dove Men Care, Lynx and 
          Bonobos. According to the literature review, modern masculinity is associated 
          with a display of fashion, culture and an open mind set that revolves 
          around progress and forward- thinking. Modern masculinity is correlated 
          with men being sensitive and being brave enough to be whoever they want 
          and be. While traditional masculinity, among other things, is associated 
          with the display of strength, power, and bravery linked to a sense of 
          patriotism and strong decisiveness where heterosexuality and the role 
          of breadwinner are dominant. However, the discourse analysis showed 
          a slightly different and more personal perception of these concepts, 
          implying that consumers are much more divided when it comes to discussing 
          masculinity. This means that companies must be careful in the way portraying 
          men in their advertising in order to achieve positive awareness and 
          consequently have the message resonate with the consumers. 
      
Effect of Hysteresis of Stimulation of Tangential Force Field on Alignment of 3T3-L1 Cultured on Micro Striped Pattern
Endo, Yuji; Hashimoto, Shigehiro; Tamura, Takuya; Matsuzawa, Ryota (Japan)
ABSTRACT:
          The effect of hysteresis of the tangential force field at the surface 
          of the scaffold on the single cell has been studied in vitro. 
          The striped pattern (0.7μm height, 3μm width, and 3μm 
          interval) were made on the surface of the scaffold plate to control 
          the orientation of each cell. Variation was made on the angle between 
          the longitudinal direction of the ridge and the direction of the tangential 
          force: 0 degree, 45 degrees, and 90 degrees. 3T3-L1 (mouse fat precursor 
          cells) was used in the experiment. To apply the tangential force field 
          (100 G) to the cells, the scaffold plate was set in the tube in a conventional 
          centrifugal machine placed in an incubator. After the centrifugation 
          for 5 hours, the behavior of each cell at the time-lapse microscope 
          images was traced for 24 hours to analyze the angle between the longitudinal 
          axis of the cell and the direction of the centrifugation. The experimental 
          results show that the tendency of cells to align the longitudinal direction 
          of the striped pattern is strengthened by the hysteresis of the exposure 
          to the tangential force field. The tendency continues before the proliferation 
          of each cell. 
      
Effect of Shear Stress on Myoblasts Cultured under Couette Type of Shear Flow between Parallel Disks
Endo, Yuji; Hashimoto, Shigehiro; Eri, Hiroki (Japan)
ABSTRACT:
          The effect of shear stress on myoblast has been investigated under the 
          uniform shear flow in vitro. The culture medium was sandwiched 
          with a constant gap between a lower stationary culture plate and an 
          upper rotating parallel plate to make a Couette type of shear flow. 
          The wall shear stress (τ) on the lower culture disk was 
          controlled by the rotating speed of the upper disk. C2C12 (mouse myoblast 
          cell line) was used in the test. After cultivation without flow for 
          24 hours for adhesion of cells on the lower plate, τ was 
          continuously applied on cells for 7 days in the incubator. The behavior 
          of each cell was traced at the time-lapse image observed by an inverted 
          phase contrast microscope placed in an incubator. The experimental results 
          show that cells differentiate to myotubes under shear stress < 2 Pa. 
          Both the cell cycle and the cell length tend to scatter in the wider 
          range, and the longitudinal axis of the cell tends to align to the flow 
          direction by the shear stress of 1 Pa. The experimental system is useful 
          to study the quantitative relationships between the shear stress and 
          the cell behaviors: deformation, orientation, and differentiation. 
      
Electric Discharge - Not an Impact Caused Formation of Upheaval Dome, Canyonlands National Park, Utah
Hawthorne Jr., Robert (United States)
ABSTRACT:
          This paper will provide an argument that Upheaval Dome, Canyonlands 
          National Park, Utah, USA is a product of Electrical Discharge Machining 
          (EDM). Currently two theories remain from a myriad of possible theories 
          for the site’s formation, the first being a prehistoric salt diapir, 
          or dome that has completely eroded away; the second theory being that 
          of impact origin from either a meteor or even a comet. This paper will 
          provide evidence for a more plausible theory that electric discharge 
          can provide the temperatures and forces necessary to shock quartz crystals 
          similar to those found in meteorites and other tektites. Experimental 
          evidence will be provided from an individual who uses a low-pressure 
          chamber to form cratering patterns and demonstrates Transient Lunar 
          Phenomenon (TLP), or moon flashes, without impacts. Information will 
          be given on fulgurites, or rocks formed from lightning and are melted 
          into glass. Also, how this vitrification mechanism can be attributed 
          to a new form of the mineral analcime, commonly called the Obsession 
          Stone, which is considered as possible ejecta from the Upheaval Dome 
          site. 
      
Electric Earthquakes? The Case of Hyogo Ken Nambu (Japan)
Straser, Valentino *; Miura, Kazunori ** (* United States, ** Japan)
ABSTRACT:
          Understanding the complex mechanism of Earthquake phenomenon, 
          as in all the natural systems on the Earth, does not necessarily depend 
          on a single cause, but on a set of factors. This study is aimed at investigating 
          the electrical phenomena that could trigger, accompany and follow an 
          actual seismic event, with the focus of research on strong Earthquakes 
          on a global scale of magnitude equal to or greater than 7. The 
          variables analyzed in this study are different but the focus of the 
          research has focused on three aspects. The first concerns the state 
          of transition of the Olivine to about 10 km of depth and the 
          release of electric charges and heat; the second analyzes the influence 
          of the variation of the duration of the day; and a third analysis concerns 
          the implication of electrical phenomena that may be at the basis of 
          Earthquake triggering, in particular, the earthquakes of magnitude 
          equal to or greater than 7. Another analysis of the strong earthquakes 
          that occurred in 2018 concerned the Earth’s Aphelion and Perihelion, 
          linked to the Length of Day (LOD). The results showed that electrical 
          phenomena play an important role in triggering Earthquakes. 
        
      
Factors Influencing Latvian Venture Capitalists' Choice of Financial Instruments
Matisone, Anita; Lace, Natalja (Latvia)
ABSTRACT:
          The paper presents the results of a study on financial instruments used 
          by Latvian Venture Capital Funds’ (VCFs) managers and factors influencing 
          their choice. 
          The researchers surveyed all (five) Latvian VCF managers regarding their 
          transactions from 2010 till 2017. All Latvian VCFs are mainly publicly 
          funded with small private funding share. 
          Previous research shows that in the case of investments in equity, VCFs 
          provide more value-adding assistance to portfolio companies to help 
          them grow. Presumably, VCFs funded by public resources should be designed 
          to provide most of the value-adding assistance. Instead of that, less 
          than half of all Latvian VCFs’ investments are provided as straight 
          equity. 
          The results show that several factors influence the choice of a particular 
          financial instrument in a deal. Most important factors are an inability 
          to agree on valuation of a company between VCF and owners of a company 
          and market conditions and practices. 
      
Factors That Affect Corporate Agility of a Construction Company
Locovs, Jevgenijs; Gaile-Sarkane, Elīna (Latvia)
ABSTRACT:
          Among the world’s largest industries, construction is one of the most 
          overregulated and over- segmented. Most of its players, especially big 
          ones that consolidate major part of the orders, chase the turnover and 
          try to scale their operations due to both very small margins and low 
          productivity. In the conditions of everchanging environment, especially 
          for emerging markets from Central and North Europe, corporate agility 
          becomes vital for the survival of a construction company. Demanding 
          clients, multinational operations, new regulations, lack of trained 
          and loyal professionals, unstable partners, global and local crises 
          – all of them force construction contractors to be prepared for any 
          unexpectedness at any given moment. There are many ways how to achieve 
          agility taking into account the development level of the company. However, 
          in order to treat the problem it is necessary to determine the factors 
          that affect the corporate agility of a construction company. Only after 
          these are detected, the company’s management can start to deploy necessary 
          changes to improve organizational agility and, as a result, operational 
          and financial data of their enterprise. 
      
Global Disaster Forecasting with Space Weather & Geophysical Intelligence
Leybourne, Bruce; Orr, David (United States)
ABSTRACT:
          There are many opportunities to integrate Space Weather data 
          into global weather and Natural Disaster Forecasting models. 
          The Earth as a Stellar Transformer Hypothesis builds on the 
          Global Electrical Circuit model. Evidence suggests Geomagnetism 
          is strongly related to solar activity or transformer induction 
          events. This paper explores links between Space Weather events 
          and Geo-magnetism to improve Natural Disaster Forecasting. 
          We present case studies to better understand the possible precursors 
          to Natural Disasters such as Earthquakes, Hurricanes and 
          certain types of Wildfires, related to Coronal Mass Ejections. 
          While the science of accurate forecasting is dependent on many variables, 
          which this paper does not address, we have attempted to uncover a possible 
          missing Space Weather link. 
      
History of Electric Geology
White, Larry; Hawthorne Jr., Robert (United States)
ABSTRACT:
          Electric Geology is considered the study of rocks generated 
          or altered by past or ongoing electrical processes resulting in present 
          day rock formations with telltale signs of very strong electrical processes 
          at work. Since 1950 with the publishing of the controversial book, Worlds 
          in Collision by Immanuel Velikovsky, proponents of his theories 
          have conducted field investigations for evidence in opposition to what 
          is considered the more standard or conventional geophysical processes 
          with a slower electrical valence transfer of charge considered in normal 
          crystallization and weathering processes. Michael Steinbacher, a most 
          excellent photographer, was an electric universe devotee during the 
          early formation of the Thunderbolts team. He is credited as an original 
          investigator of the Arc Blast phenomena, who first began a 
          series of extensive field investigations first posting to the Thunderbolts 
          forum in 2008. Arc Blast is generally considered an extreme 
          event of the Electric Geological process whereby Interplanetary 
          Lightning or Static Electricity is considered the causal 
          agent of large i.e. planetary-scale Electric Geological processes. 
          Hypotheses on what triggers an Arc Blast vary, but may include 
          wandering interstellar objects that transfer charge directly in passing, 
          a plasma event triggered from the Sun, shifting orbits changing electro-magnetic 
          potentials, discharge during impacts or collisions, increase charge 
          density of surrounding interstellar space etc. The end result is a planet 
          scarred by electric carveouts during extreme Plasma Tectonic events. 
        
      
How Are Students Motivated for Learning Multidisciplinary Field: Biomedical Engineering? (Invited Paper)
Hashimoto, Shigehiro (Japan)
ABSTRACT:
          The academic field has been divided into each specialized field. Many 
          problems in the global society (including Coronavirus disease 2019 (COVID-19)) 
          cannot be solved by the single disciplinarian. They are waiting for 
          the multidisciplinarian. For students, it is not easy to find the way 
          how to learn multidisciplinary field: curriculum, textbook, learning 
          team, and teacher(adviser).“Biomedical Engineering" is one of the multidisciplinary 
          fields, which have many related fields: Biology, Medicine, Informatics, 
          and Engineering. The topic includes case studies (education for freshman, 
          undergraduate, master and doctor courses) based on author’s experiences. 
          Finding related subjects to the case study is effective to motivate 
          students to learn multidisciplinary field. Multidisciplinary group activities 
          are effective for students to find innovative ideas for multidisciplinary 
          topics. Multidisciplinary conferences give students opportunities to 
          improve their communication ability. Inter-disciplinarians are necessary 
          to make bridges over the barrier between global problems. 
      
Improvement of Alert Message’s Credibility for Recovering Computer Virus Infection
Kurino, Shun-Ichi; Shimura, Tatsuya; Yoshikai, Noriaki (Japan)
ABSTRACT:
          It has been reported that Internet users do not recovery personal computers 
          (PCs) that have been infected by a computer, although they recognised 
          the virus infection. To resolve this problem, we have investigated how 
          to motivate users to remove viruses from their PCs based on persuasion 
          psychology. Our previous studies have verified that a risk cognition 
          approach affects the intention to address computer virus infection. 
          However, some users in the experiments had no intention to recover their 
          PCs because they did not credit the alert message indicating that their 
          PCs had been infected with virus. In order to resolve this problem, 
          we have investigated a new alert messages based on social engineering 
          techniques, and then evaluated the effectiveness of these message. Unfortunately, 
          the results have indicated that the new messages still have low credibility 
          as the original messages. As second stage, we improved the messages 
          through some techniques in persuasion psychology, and then evaluated 
          the experimental results. In this paper, we discuss a method of constructing 
          the improved alert messages that can be credited by Internet users using 
          persuasion psychology. Then, the effectiveness of the redesigned message 
          id experimentally evaluated. 
      
Innovation Practices for the Competitiveness of MSMEs (Aguascalientes Mexico Study)
Díaz, Aura Andrea; Oropeza, Miguel Ángel; Martín, Alfonso (Mexico)
ABSTRACT:
          The Mexican company now faces the influence of a modified environment 
          that drives it to reinforce structural mechanisms that support these 
          new conditions. A sustainable competitive advantage is to manage innovation. 
          Therefore, the problem of this research focuses on MSMEs, these being 
          the basis of the economy, where the objective is to identify whether 
          innovation practices within the company increase the level of competitiveness. 
          The research approach, according to the nature of the analysis of the 
          variables, is quantitative, the type of research proposed is both descriptive 
          and correlational and the data used are primary data, through the method 
          of structural equations. The subject of this research is relevant, since 
          it is developed within the unit of study of greater relevance for the 
          economy such as MSMEs and the focus is on measuring the levels of competitiveness 
          through innovation practices, which They have been observed as one of 
          the factors with a positive correlation in competitiveness. 
      
Introduction to Plasma Tectonics & Electric Geology: Solar Wind Coupling to Planetary Circuits Lightning Tells the Stellar Transformer Story
Leybourne, Bruce *; Gregori, Giovanni ** (* United States, ** Italy)
ABSTRACT:
          Plasma Tectonics, Electric Geology, and Stellar Transformer 
          concepts evolve from Earth Endogenous Energy theory by 
          Gregori [1], Where self-organizing anode tuffs, (biological analogy 
          to “sea-urchin spikes”) project from the Earth’s core, considering plasma 
          convection as tidally generated Joule Heating at the tips of 
          the “spikes”. Like a soldering iron creating heat, magmas, and earthquakes. 
          Expanding these circuits - by connecting the vertical “spike” Z-component, 
          to a radial X-component (Oceanic Fractures) and axial Y-component 
          (North-South Mid-Ocean Ridges & Island Arcs) reveal the Stellar 
          Transformer concept. Where radial induction is driven by incoming 
          polar space weather, while solar magnetism variation drives axial induction. 
          Thus, simple step down energy induction occurs between Sun and Earth, 
          much like the transformer process that steps down your household energy 
          from the power company. Diurnal Solar Induction along the East 
          Pacific Rise (EPR) and Southeast Indian Ridge (SEIR) drive Lightning 
          Hotspots telling the Stellar Transformer story. 
      
Migration of Cell under Couette Type Shear Flow Field between Parallel Disks: After and Before Proliferation
Hashimoto, Shigehiro; Shimada, Kosuke; Endo, Yuji (Japan)
ABSTRACT:
          The effect of shear stress on the migration of each cell has been investigated 
          at proliferation under the constant shear flow field in vitro. 
          The culture medium was sandwiched with a constant gap between a lower 
          stationary culture plate and an upper rotating parallel plate to make 
          a Couette type of shear flow. Two types of cells were used in the test: 
          C2C12 (mouse myoblast cell line), and HUVEC (Human Umbilical Vein Endothelial 
          Cells). The shear stress (< 2 Pa) was continuously applied on cells 
          for 24 hours in the incubator. The behavior of each cell was traced 
          at the time-lapse images observed by an inverted phase contrast microscope 
          placed in an incubator. The experiments show following results. HUVEC 
          tends to migrate downstream. The tendency is remarkable after proliferation. 
          Migration tends to be enhanced, when the adhesion area decreased at 
          proliferation. Under the shear stress field (> 1 Pa), C2C12tend to migrate 
          to the lower shear stress area. The velocity of the migration is higher 
          at HUVEC than C2C12.The experimental system is useful to study the quantitative 
          relationships between the shear stress and the cell migration. 
      
Orthogonal Megatrend Intersections: "Coils" of a Stellar Transformer
Smoot, N. Christian; Leybourne, Bruce (United States)
ABSTRACT:
          By the mid-1980s enough multi-beam bathymetry had been collected to 
          show an orthogonally intersecting fracture pattern in all the major 
          ocean basins. When these were compared to the Geodetic Earth Orbiting 
          Satellite (GEOSAT) structural diagrams, linear seamount chains were 
          shown directly related, and in line with these fracture zones (FZs). 
          Thus the data establish first order ocean basin megatrends allowing 
          extension of the bathymetric NNW-SSE trending FZs that crosses ENEWSW 
          FZs throughout the larger basin. Analysis reveals that oceanic rises 
          and plateaus generally sit atop the intersections of these FZs, exhibiting 
          continental blocks, large igneous outpourings, or tectonic vortex structures 
          at the intersections. Additionally, these megatrends are shown to continue 
          into the continents, such as the Murray and Mendocino FZs in the northeastern 
          Pacific Basin, intersecting and crossing, the Queen Charlotte near Alaska 
          and San Andreas Faults in California. The intersecting megatrends exhibit 
          magnetic anomaly patterns related to magmatic extrusion events not necessarily 
          corresponding to seafloor foundation of Archean (original lithosphere) 
          crust 4 – 2.5 billion years ago. Nor can the plate be spreading in several 
          directions at the same time. Evidence of orthogonally intersecting megatrends 
          coupled with a dubious magnetic lineation seafloor age hypothesis leads 
          investigators toward a more robust explanation of tectonic events incorporating 
          a solar driven Electro-Magnetic (EM) component hinted at for centuries 
          by the documented relationship of sunspots to climate. By understanding 
          tectonics as a plasma process driven by space weather in which these 
          orthogonal FZs act as “coils” of a stellar transformer, a new paradigm 
          emerges linking solar induction and space weather as drivers of seismic 
          and volcanic energies, magma production, climate and weather effects, 
          and sparking electrical wildfire outbreaks at continental borderlands. 
        
      
Practices of Intrapreneurship and the Impact in the Innovation for MSMEs (Invited Paper)
Diaz, Aura Andrea; Oropeza, Miguel Ángel; Martin, Alfonso (Mexico)
ABSTRACT:
          In the most recent report of the World Trade Organization, it is stated 
          that microenterprises and SMEs are the largest group of companies in 
          almost all countries (95% on average) and represent the vast majority 
          of Job positions. The objective of the research is to identify whether 
          intrapreneurship practices increase the level of innovation, taking 
          as a unit of study the MSMEs, which are the basis of the economy. The 
          research approach, according to the nature of the analysis of the variables, 
          is quantitative, the type of research proposed is descriptive and correlational 
          and the data used are primary data, collected through the survey method. 
          
          Also, several previous investigations around the world that support 
          the positive and significant relationship between intrapreneurship and 
          innovation are stated in the content. That is why, this research aims 
          to contribute to scientific knowledge in one of the main sectors of 
          the world economy through innovation, which is a priority issue at the 
          international level, measuring it through intrapreneurship practices. 
        
      
Relationships between Electric Impedance and Orientation of Biological Cells: Control by Micro-stripes Grooves In Vitro
Hashimoto, Shigehiro; Kimura, Kento; Abe, Kazuyuki (Japan)
ABSTRACT:
          The relationships between the electric impedance and the orientation 
          of biological cells have been studied in vitro. To control 
          the orientation, parallel lines of micro rectangular grooves (1 μm 
          depth, 3 μm width and interval) have been made between a pair of 
          surface titanium electrodes on the scaffold of glass by the photolithography 
          technique. C2C12 (mouse myoblast cell line) was cultured on the micro-patterned 
          scaffold. The electric impedance (z) between electrodes was 
          measured every 24 hours with the sinusoidal electric waves (1 kHz 
      
Research and Consulting in Data-Driven Strategic Product Planning
Meyer, Maurice; Frank, Maximilian; Massmann, Melina; Dumitrescu, Roman (Germany)
ABSTRACT:
          Industry 4.0 and digitalization have transformed the industrial world. 
          Many manufacturers create additional customer value by offering data-based 
          services. However, companies can benefit from analyzing data themselves, 
          too. Through data, companies can learn about product usage and behavior. 
          This enables them to systematically improve their products. But finding 
          improve-ments through data analysis is not trivial. 
          Henceforth, we developed a method for the data-based identifi-cation 
          of product improvements. This method was created in the joint research 
          project DizRuPt with four companies from differ-ent industrial sectors. 
          
          The paper at hand introduces our approach of combining research and 
          consulting in terms of a case study from our research project DizRuPt. 
          The result is a research and consulting concept which is optimized for 
          a two days workshop. From our point of view, there is no other way in 
          researching methods for strategic product planning but through working 
          together closely with companies. This is especially important as methods 
          must be researched for practical usage. Simultaneously, it is essential 
          to never forget that companies only participate in research projects 
          if they clearly see a benefit. A benefit through consulting. 
      
Research Outcomes From Interdisciplinary Communication Between Computer Science and Academic Quality Management, at UNED (Invited Paper)
Acon-Matamoros, Ariana; Trujillo-Cotera, Aurora (Costa Rica)
ABSTRACT:
          This paper describes the rigor in the research process and the results 
          obtained of the interdisciplinary communication required and generated 
          between the Computer Engineering Career and the academic quality management 
          at the Distance State University (UNED), of Costa Rica. 
          Besides, the two acting parties have joint projects such as: meta-evaluation, 
          definition of requirements for information systems, training in quality 
          management issues to external entities, advice, research, among others. 
          
          The objective of this research is to describe the outcomes from the 
          interdisciplinary communication between the Computer Science Engineering 
          and the academic quality management of the UNED, with the purpose of 
          systematizing the experiences. Important findings have been found in 
          relation to difficulties relating people from different disciplines 
          and how they were resolved, and also the strategies used to overcome 
          communication difficulties between people from different fields, and 
          the favorable and unfavorable results of the experience. 
          Currently, managing with quality in universities, more and more complexity 
          is being incorporated due to the influence of scientific advances, minimum 
          quality indicators that lead to new emerging processes and greater development 
          of information technologies, without setting aside the socio-economic 
          and market requirements context. As a result, there are a greater number 
          of disciplines that interrelate within the field of design action especially 
          in the conceptual and project aspects. 
          This new situation has fostered prescriptive approaches in daily "doing", 
          increasingly generating a need for interrelationship of people and their 
          knowledge that is strengthened through empathy and creativity, contributing 
          the production of knowledge, methodologies, techniques and tools that 
          ultimately facilitate effectiveness in the final result. 
          Important findings have been found with regard to difficulties relating 
          to people from different disciplines and how they were resolved. 
      
Review on Leadership in Education, Business and Community on the Verge of the 4th Industrial Revolution
Jeżowski, Mateusz; Pachocki, Michał; Poszytek, Paweł (Poland)
ABSTRACT:
          The present extended abstract discusses the role and responsibility 
          of leaders in education, business and community in the context of the 
          fourth industrial revolution and its three megatrends: demographic change, 
          globalization and technological progress. The authors also establish 
          a link between the sphere of education, business and community that 
          are in this changing ecosystem in need of new leadership models. 
      
The Discourse Change of Reggaeton: From Machoism to Interculturalism (Invited Paper)
Chávez-Aguayo, Marco-Antonio; Jiménez-Muñoz, Angélica (Mexico)
ABSTRACT:
          Reggaeton is a new cultural movement of the 21st century, developed 
          from a rhythm that became popular in the last decades of the 20th century. 
          Even so, it remains under-researched and, for some academics, it is 
          not something yet worth to study. 
          At its very beginning, Reggaeton's lyrics were simple, basic, and in 
          most cases, with sexually explicit content, sung by men, and picturing 
          women as accessory objects for them. But with time, Reggaeton started 
          to get its own voice, as more people began to sing it and dance it. 
          New ways of thinking came, wiping eventually any traces of machoism, 
          and replacing by an opposed discourse, led by some of the traditional 
          features shared in Latin American: enjoying life and involving others. 
          But, not just the Latin American singers show to the world, through 
          Reggaeton, their openness to the different cultures. 
          This paper will present how the discourse of Reggaeton has changed in 
          the last decades, showing examples where Reggaeton songs offer a different 
          approach, with an intercultural speech. The methodology used will be 
          qualitative and will analyze the discourse of Reggaeton songs in lyrics. 
          This paper is part of a Research Project called “The social use and 
          significance of Reggaeton.” 
      
The Education of Leaders in the Face of 4th Digital Revolution
Dobrowolska, Malgorzata; Deja, Agnieszka (Poland)
ABSTRACT:
          The fourth digital revolution forces modern education of personnel and 
          leaders responsible for introduction of new technologies 4.0. The article 
          presents a new vision of education of engineers responsible for technologies 
          – automatization, robotization, computerization taking into account 
          the standards of higher education and the needs of the market of the 
          so-called fast and short forms of education – as well as the content 
          of software, which next to professional knowledge – the technology of 
          Industry 4.0 also takes into consideration the area of managerial competences, 
          managerial skills and specialistic interdisciplinary knowledge of persons 
          holding managerial functions both in the sector of small and medium 
          enterprises and in large organizations. Within the framework of practical 
          implications, the model solution MBA Master of Business Administration 
          program of profile Industry 4.0 is presented. The program was performed 
          under one test group in SUT in Poland, financed from the funds of the 
          Ministry of Science and Higher Education. 
      
The Effect of Selected Macroeconomic Factors on the Sustainability and the Market Value of Czech Joint-Stock Companies
Kocmanova, Alena; Pavlakova Docekalova, Marie; Simberova, Iveta (Czech Republic)
ABSTRACT:
          The paper analyzes relations between macroeconomic indicators and the 
          Firm Market Value as related to corporate sustainability. Empirical 
          research was verified in 128 unlisted manufacturing companies in the 
          Czech Republic with more than 250 staff according to the EU criteria. 
          The data were obtained by empirical research in the Czech Republic in 
          2014-2018. The aim of the paper is to propose a suitable sustainability 
          model for unlisted Czech joint-stock companies in the Czech Republic 
          and to investigate the macroeconomic impacts on the Firm Market Value 
          and sustainability. The research methodology is based on multidimensional 
          statistical methods EFA and CFA, and on structural equation modelling 
          of mutual relationships. Empirical research has shown that factors such 
          as inflation, unemployment and government debt do not directly affect 
          corporate sustainability determined by ESG factors, nor do they positively 
          affect the growth of the Firm Market Value. The only research hypothesis 
          confirmed was the hypothesis that if government debt increases, inflation 
          and unemployment will negatively affect the firm risk of a company. 
          Although the research failed to reveal any interrelationships, investors 
          are recommended to monitor these fundamental factors, especially their 
          rapid or long-term fairly rapid growth, as this would lead to a decline 
          in the Firm Market Value. 
      
The Influence of National Culture on the Relationship between a Firm’s Leverage and Investment across Manufacturing Companies
Begulova, Zarina; Lace, Natalja (Latvia)
ABSTRACT:
          Considering the growing competition on the markets, investment and diversification 
          of the business are crucially important for any firms’ growth. 
          The current research is conducted to determine the factors on the entity 
          level that influence the investment decisions of the company and to 
          what extent the investment decision depends on the leverage level. Moreover, 
          the research is trying to identify the role of national culture in investment 
          decisions and investment-leverage relation. 
          The results prove that there is a significant relationship between firm-level 
          factors and corporate investment and that the national culture has a 
          strong moderating effect on the leverage–investment relations. 
      
The Multidimensionality of the Flipped Inclusion Model Between Transdisciplinary Educational Transpositions and Interdisciplinary Educational Paths (Invited Paper)
De Giuseppe, Tonia; Ianniello, Annalisa; Corona, Felice (Italy)
ABSTRACT:
          The flipped inclusion is an educational-training model of democratic 
          existential design inclusive-prosocial, which originates from socio-psycho-anthropological 
          reflections and analyzes on relationality in cybersociety. A multi-method 
          and multidisciplinary socio-psycho-educational didactic approach is 
          followed, which through integrated dichotomous, design and evaluation, 
          top down and bottom up, pursues the mission of ecological-systemic complementarity. 
          The model, that transposes Nicolescu's axioms for the formation of planetary 
          consciousnesses capable of operating interdisciplinary connections, 
          is applied by simplexity steps [12], organized by increasing complexity 
          through the breakdown and resolution of problems, located by gradual 
          levels of cooperation and on formal, non-formal and informal context. 
          The research on the flipped inclusion model carried out at the University 
          of Salerno (Italy) since 2014 has been organized by levels: systemic 
          macro (interinstitutional), systemic meso (university school); microsystemic 
          level (academic context, class context). The data that emerge from the 
          qualitative and quantitative analysis and from a meta-analysis confirm 
          the validity of the model. 
      
The Social Use and Significance of Reggaeton: Beyond Political and Scientific Borders
Chávez-Aguayo, Marco-Antonio (Mexico)
ABSTRACT:
          This research address ─beyond the disciplinary boundaries─ 
          Reggaeton as a social phenomenon loaded with symbols and signification 
          that have not yet been systematically analyzed in Academic Research. 
          
          Reggaeton is a very recent cultural phenomenon. It resulted in the fusion 
          of the Caribbean and Central American rhythms, both traditional and 
          modern. Indeed, at its earliest times, Reggaeton lyrics held many macho 
          speeches, narcotics, and prostitution apologies. However, as the phenomenon 
          has globalized with the dizzying speed of cultural consumption in the 
          current Digital Era, Reggaeton evolved both musically and discursively 
          towards the opposite direction. In a short time, it has become a glocal 
          phenomenon that has contributed to give visibility and revalue ─beyond 
          political borders─ different elements of Latin American cultural 
          heritage, values (i.e., solidarity, collaboration, multiculturalism, 
          diversity) and even social, political and historical criticism. 
          This research aims to put some of the light of scientific knowledge 
          on a new object of social study, of both local and global relevance, 
          submersed in the production and consumption through ICTs ─such 
          as Reggaeton─ a yet controversial issue in the quotidian and scientific 
          fields, which still faces a prejudice that prevents it from being seen 
          as a valid object of analysis for Academy. 
      
The Socio-Psycho-Educational Model Flipped Inclusion, between Circular Complementarity and Dichotomous Processes
De Giuseppe, Tonia; Ianniello, Annalisa; Corona, Felice (Italy)
ABSTRACT:
          The current knowledge society is characterized by the pervasive use 
          of information and communication technologies, which is producing forms 
          of global cognitive capitalism with dynamic social economies. The flipped 
          inclusion model aims to promote an inclusive cybersociety aimed at reflective, 
          co-responsible and participatory critical training, through educational 
          investment in prosocial skills. The complex idiomatic phrase with inverted 
          inclusion derives from the interconnection of the methodological-didactic 
          vision of the inverted class and from the inclusive mission of the International 
          Classification of Functioning, Disability and Health, introduced by 
          the World Health Organization. Flipped inclusion is an educational-training 
          model of existential planning prosocial-inclusive. The flipped inclusion 
          model follows a multi-method approach organized through opposing methodological-design 
          logics: formal, not formal and informal. The research carried out at 
          the University of Salerno (Italy) was organized by levels: macro systemic 
          (interinstitutional), meso systemic (course / university school); microsystemic 
          level (academic context, class context). The data emerging from the 
          qualitative and quantitative analysis and from a meta-analysis corroborate 
          the validity of the model and its transformative impact both in relation 
          to learning, cooperative and attribution styles, and in relation to 
          the modification of the learning context. which was organized in an 
          inclusive cooperative and systemic perspective. 
      
University Initiated Collaboration with Industry: From Problems to New Values
Oganisjana, Karine; Elazab, Asmahan; Korrapati, Sai Krishna (Latvia)
ABSTRACT:
          University-industry collaboration is recognized as one of the crucial 
          driving forces for innovation and economic prosperity. However, a number 
          of barriers, like: different expectation from this collaboration; lack 
          of mutual understanding, trust and commitment; having shared goals; 
          different levels of flexibility; conflicts regarding royalty payments 
          from patents or other intellectual property rights and concerns about 
          confidentiality and others hinder seriously this collaboration. This 
          paper presents the very first step of university initiated collaboration 
          with industry which starts with the collection of problems from ordinary 
          citizens of different countries with the aim to analyze them and identify 
          opportunities for the creation of new valuable products and services 
          for the further transfer of the solutions to industry. A bottom up cyclic 
          collaboration process university-society-university-industry-society 
          makes the conceptual base of this approach. 
      
Using Jet Stream’s Precursors to Make Earthquake Forecast
Wu, Hong-Chun *; Leybourne, Bruce ** (* Taiwan, ** United States)
ABSTRACT:
          Using Jet stream’s precursors, seismic locations are identified. 
          Our research indicates that an interruption of the velocity flow lines 
          occurs just above the epicenter approximately 3 months prior to Earthquake 
          events. The duration of this phenomenon is approximately 6 – 12 
          hours. The average distance between epicenters and Jet stream’s 
          precursors is about 100 km. We explain these relationships while 
          reviewing 8 successful Earthquake forecasts recently. For example:
          M8.3 Chile EQ on 2015/09/16;
          M6.6 Taiwan EQ on 2016/02/05;
          M7.0 Kumamoto, Japan EQ on 2016/04/15;
          M6.2 Italy EQ on 2016/08/24;
          M7.1Alaska EQ on 2018/11/30;
          M6.7 Chile EQ on 2019/01/20;
          M6.3 Japan EQ on 2019/01/08;
          M7.1 LA EQ on 2019/07/06.
          According to the hypothesis of Lithosphere-Atmosphere- Ionosphere 
          Coupling (LAIC), when the Jet streams pass over the active 
          epicenter region, the faults release radioactive material (ionized gases) 
          to the atmosphere, causing a series of physical and chemical reactions, 
          resulting in temperature and pressure changes in the atmosphere, Jet 
          streams, and electric field effects in the ionosphere. A Solar 
          Induction mechanism affecting the Eastern and Western Pacific Rims 
          where most of the Earthquakes were successfully forecast is 
          explored in electrical terms with a proposed Plasma Tectonics model. 
        
      
WPSONW: Weighted PSO Based Next Word Prediction in Language Model
Saha, Rekha; Prajapati, Gend Lal (India)
ABSTRACT:
          Particle swarm optimization is a meta-heuristic algorithm that employs 
          social conduct to solve optimization problems in a joint and intellectual 
          framework. This technique is abundantly applied in the various fields 
          of the optimization problem. Further, it maintains a population of particles 
          where each particle corresponds to a probable solution of the optimization 
          problem. Despite this, the application of PSO in the field of the language 
          model is very rare. Next word prediction is a severe problem in the 
          field of natural language processing, which has drawn the attention 
          of many researchers and scientists. The recent approaches are based 
          solely on the probability distribution of the language model. An attempt 
          has been made in this paper to apply a weight based particle swarm optimization 
          technique called weighted particle swarm optimization to predict next 
          word from a given candidate solution (WPSONW). The computational result 
          confirms that the proposed methodology is promising and has the potential 
          for solving the next word prediction problem more efficiently than other 
          methods.