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International Institute of
Informatics and Systemics

Proceedings of the 26th World Multi-Conference on
Systemics, Cybernetics and Informatics: WMSCI 2022

VOLUME II (Papers)


Alert System to Control Water Consumption for Domestic Service

Ulloa Rubio, Bertha; Galvez Carrillo, Rosa Patricia; Wong Aitken, Higinio Guillermo; Bermeo Rodríguez, Janett Ericka; Carrera Ruiz, Miguel Kewin (Peru)

https://doi.org/10.54808/WMSCI2022.02.86

ABSTRACT:
The purpose of this research work was to carry out the design and construction of the prototype of a control system, which allowed measuring and monitoring water levels in domestic tanks. Therefore, it was necessary to use technologies such as esp8266, HTTP and MQTT BROKER that are currently being projected in the electronic market. In addition, the present investigation responds to the observation that was made in the homes of Trujillo - Peru that currently have consumption measurement systems that are physical and whose procedures are done manually and periodically, in which it is reported to the users within 25 or 30 days. It was also observed that with the implementation of the alert system, users are informed about the processes of filling and emptying liquid to their cell phone, thus generating less production cost. All the information was stored on a server and displayed on a client's Smartphone on the water consumption in real time. Finally, the results were examined in a mobile application where the query was made and the prototype was shown in real time, the filling of liquid to the tank as well as its consumption to the users.

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An Epilepsy Detection Model Based on EEG Signals: A New Approach

Saem Aldahr, Raghdah; Ilyas, Mohammad (United States)

https://doi.org/10.54808/WMSCI2022.02.56

ABSTRACT:
Epilepsy is one of the most common neurological diseases that affects about 65 million people worldwide. The patient with this disease is usually characterized by recurrent seizures that cannot be predicted at the time of their occurrence and are difficult to deal with, which negatively affects the patient's quality of life. One of the most common ways to diagnose cases of epilepsy is the method adopted to extract information from the signals generated by the electroencephalogram (EEG). Recently, the Discrete Wavelet Transform (DWT) has been broadly utilized as a time-frequency analysis tool for epileptic EEG signals using computer-aided analysis. However, a few significant issues have not yet been profited from DWT, including epileptic seizure detection systems. Furthermore, in prior studies, the parameters and settings for DWT were chosen indiscriminately or randomly. In this paper, we propose a promising model for epileptic detection based on EEG signals, which integrates DWT, two evolutionary algorithms, and features popularity concept. We divide the EEG signals into their 7 maximum theoretical levels using all wavelet families to give guidance for picking the appropriate DWT settings. Our technique was applied to two separate benchmarked EEG datasets that yielded encouraging results, with accuracy, recall, and f-score of (99.4%) on the UBonn dataset and (100%) on the CHB-MIT dataset. When compared to existing DWT-based techniques used in epileptic EEG analysis, the suggested approach produces highly accurate and robust findings.

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Analysis of Brand Positioning and Branding for the Development of New Brand Positioning Model

Štrausa, Evita; Gaile-Sarkane, Elīna (Latvia)

https://doi.org/10.54808/WMSCI2022.02.142

ABSTRACT:
Nowadays, when the saturation of competition and offers is significant barrier to brands entering the market and maintaining their position, accurate and smart brand positioning is essential. Brand positioning as a complex greatly affects the successful operation of the company and that is important stage in the asset management strategy of the trademark.
Within the framework of the work, research is carried out into the existing models of brand positioning and branding in order to determine the components of positioning and branding, which provide a comprehensive overview of the approaches used.
The studied models contain unique attributes that allow to determine the origin, method, and purpose of brand positioning. New brand positioning model is created within the research and developed new model includes components of the existing different brand positioning models offering a holistic approach to brand positioning. The developed model includes four dimensions of brand positioning, defining the following dimensions: parts involved, areas involved, brand positioning objectives and the result of brand positioning. In the next research stage, the author will develop measurement criteria for the brand positioning model, so that the model can be used as a brand positioning method for brand positioning audit and as a tool to determine the direction of brand development.

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Barriers to Innovation in the Knowledge Intensive Business Services

Suija-Markova, Inese; Mežaka, Ieva; Gaile-Sarkane, Elīna (Latvia)

https://doi.org/10.54808/WMSCI2022.02.148

ABSTRACT:
The innovation process of knowledge intensive business services (KIBS) is challenging because the information and knowledge required for innovation come from a variety of sources, collaboration partners, and network relationships. The purpose of this research is to identify barriers that KIBS face during the innovation processes. This study is based on a systematic literature review and an online survey of 103 enterprises carried out at the beginning of 2022. The research study confirmed that KIBS enterprises innovate for a diverse range of customers outside of their own organization. Most innovations are developed in partnership with different specialists and businesses, necessitating knowledge from a variety of areas and specialities. As a result of this diversity, KIBS are confronted with a variety of barriers in the innovation process which are both knowledge and context related. According to the survey findings, KIBS enterprises face different knowledge barriers during the innovation process, with syntactic and semantic boundaries being the most encountered challenges. Additionally, barriers such as time, limited resources, hierarchy of authority, communication and collaboration skills, conflicting agendas and ambitions, and leadership were identified as frequently faced barriers during the KIBS innovation process.

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Blockchain and Financial System: The Impact of Digital Technology on Mortgage Management – An Italian Case Study

Bruno, Elena; Cavallini, Iacopo; Iacoviello, Giuseppina (Italy)

https://doi.org/10.54808/WMSCI2022.02.71

ABSTRACT:
The blockchain technology can be considered a technological revolution, which today affects a wide range of areas in both private and business activities. It consists of a ledger that is distributed and shared among users to trace any kind of information related to activities carried out in platforms in a transparent, immutable, secure and encrypted manner.
The aim of this work is to highlight how the blockchain technology can contribute to improving the lending-borrowing circuit, recover profitability, and fight against the entrance of new players in the credit market.
From a methodological point of view, the analysis has been carried out with a qualitative approach on a case of a large Italian bank exposed with systemic risk. The case study will highlight the effectiveness of applying Blockchain technology to the credit delivery process in terms of recovering profitability and protecting the security of the data used for business decisions.
The main contribution of this paper is the systematic analysis of the latest Blockchain banking innovation. Given that the research also includes the case of mortgage loans, the analysis offers strategic insights to predict the progress, as well as a technology development and dissemination pattern, for the case of Blockchain banking.

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Cell Behavior During Accelerated Passing Through Micro-Gap

Uehara, Shogo; Hashimoto, Shigehiro; Shimada, Sakyo; Kurihara, Ayaka (Japan)

https://doi.org/10.54808/WMSCI2022.02.32

ABSTRACT:
A biological cell can pass through a narrow gap. The gap plays a role of filter of cells in vivo. In the present study, deformation of a cell during accelerated passing through a micro-gap in a micro flow channel has been analyzed in vitro. A gap with the rectangular cross section (7 μm height, 0.8 mm width, and 0.1 mm length) has been made at the middle part of the micro flow channel by the photolithography technique. Myoblasts (C2C12: mouse myoblast cells) were used in the test. The flow rate of the medium fluid, in which cells were suspended, was controlled by the pressure head between the inlet and outlet. The deformation of smaller cells passing through the micro gap with an accelerated velocity was observed with an inverted phase-contrast microscope. The experimental results show that the elongated cell tends to tilt parallel to the flow direction during accelerated passing through the gap.

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Development of an Automatic Heartbeat Diagnosis System - Development Policy -

Hishida, Hirotoshi; Hishida, Yasuhiro; Tojo, Hayato; Tokuue, Koichi; Hishida, Keiko (Japan)

https://doi.org/10.54808/WMSCI2022.02.22

ABSTRACT:
Diagnosis of heartbeats with a stethoscope is the simplest means of diagnosing the heart. The widespread use of systems which allow patients to auscultate their own heartbeats at home would be beneficial in the following two ways: One is that it will be a tool for residents of underpopulated areas where there is a shortage of doctors, the elderly who cannot afford hospitals, etc., to manage their own health. Another is that it can be a tool to educate young physicians about the skilled task of diagnosing heartbeats.
The authors have begun to investigate the possibility of developing such an automated heartbeat diagnostic system. This system should be able to tell whether the patient is suffering from a conventionally known lesion or not. The stethoscope used in the system must be usable by the general public at home. For this purpose, the shape and usage of the stethoscope must be refined. Automatic diagnosis can be expected to be realized using neural-networks. However, since clinical data cannot be trained initially, artificial data based on conventional medical knowledge must be prepared. Both sound and image formats are expected as input data formats to the neural-network.

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Effect of Velocity on Behavior of Cells During Deceleration Through Micro-Gap

Uehara, Shogo; Hashimoto, Shigehiro; Kurihara, Ayaka (Japan)

https://doi.org/10.54808/WMSCI2022.02.38

ABSTRACT:
The effect of the velocity on the behavior of cells during decelerated passing through the micro-gap has been studied in vitro. A gap with the rectangular cross section (7 μm high, 0.4 mm wide, and 0.1 mm long) has been made at the middle part of the micro flow channel by the photolithography technique. Myoblasts (C2C12: mouse myoblast cells) were used in the experiment. The flow rate of the medium fluid, in which cells were suspended, was varied by the pressure head between the inlet and outlet. The deformation of each cell passing through the micro gap was observed with an inverted phase-contrast microscope. The experimental results show that cells tend to stretch perpendicular to the flow direction in the micro-gap, as the velocity of cells decreases.

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Effect of Wall Shear Stress Field on Deformation Cycle of 3T3-L1

Ono, Ryuya; Hashimoto, Shigehiro; Yonezawa, Hiroki; Kinoshiro, Haruki (Japan)

https://doi.org/10.54808/WMSCI2022.02.26

ABSTRACT:
The effect of the shear stress on deformation cycle has been investigated in vitro. To make a Couette type of shear flow, the culture medium fluid was sandwiched with a constant gap between parallel walls: a lower stationary culture disk, and an upper rotating disk. Mouse fat precursor cells (3T3-L1) were used in the test. After cultivation without flow for 24 hours for adhesion of cells on the lower plate, the shear stress τ (0.4 Pa < τ < 2.0 Pa) was continuously applied on cells for 12 hours in the incubator. The deformation of each cell was tracked at the time lapse images observed by an inverted phase contrast microscope placed in an incubator. The active cell deformation was maintained under the shear stress of 1.0 Pa. The interval between rounding deformations approaching a sphere tends to decrease when the shear stress is around 1.0 Pa.

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Effect of Wall Shear Stress on Endothelial Cells Orientation Distribution

Yonezawa, Hiroki; Hashimoto, Shigehiro; Kinoshiro, Haruki; Nagasawa, Yuta (Japan)

https://doi.org/10.54808/WMSCI2022.02.44

ABSTRACT:
The effect of wall shear stress on the deformation and rotation of each cell was investigated in vitro. To make a Couette-type of shear flow, the culture medium fluid was sandwiched with a constant gap between parallel walls: a lower stationary culture disk, and an upper rotating disk. Human umbilical vein endothelial cells (HUVEC) were used in this experiment. After cultivation without flow for 24 hours for adhesion of cells on the lower plate, a shear stress less than 2 Pa was continuously applied to cells for 24 hours in the incubator. The behavior (deformation and major axis angle) of each single cell was tracked using time-lapse images observed by an inverted phase contrast microscope placed in the incubator. The experimental results show that each cell tends to become longer as the shear stress increases from 0.5 Pa to 1.5 Pa.

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Effectiveness of Machine Learning on Human Activity Recognition Using Accelerometer and Gyroscope Sensors: A Survey

Alanazi, Munid; Saem Aldahr, Raghdah; Ilyas, Mohammad (United States)

https://doi.org/10.54808/WMSCI2022.02.1

ABSTRACT:
HAR is defined as using machine learning to classify certain human activities in specific time periods by learning from inertial sensor time series data [2]. Over the past few years, the growth in the computational field has been robust enough to transfer a world to a more intelligent place. Currently, the electronic parts turn out to be available in many shapes and sizes. For example, accelerometer and gyroscope sensors could be manufactured into a single piece that can be operated in wired or wireless settings (Bluetooth). Also, this piece could be used in smartphones because the smartphone cannot operate most of its features without these two sensors with respect to the other sensor (magnetometer and inclinometer). The amount of data captured from these sensors in a time series format is in billions of bytes. Human activity recognition is one of the important applications that could be implemented by using these sensors blended with certain machine learning algorithms. Such applications have become important research area because these serve athletic, healthcare, and personal use. This paper summarizes the important aspects of machine learning, human activity recognition, and reviews existing scientific literature in the field of human activity recognition.

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Enhancing an Interdisciplinary Program With Blended Learning – Introducing MIT Micromasters Program in Finance Courses in RBS BITL Curricula

Rivera, Claudio A.; Bancroft, Justin; Siddiqui, Zakia (Latvia)

https://doi.org/10.54808/WMSCI2022.02.121

ABSTRACT:
Research background: To build a proper interdisciplinary program, the management of Universities should guarantee diversity of faculty members’ profiles, coordination between different academic departments, and introduction of courses from various disciplines. This paper describes a case study where RTU Riga Business School introduces MIT Micromasters Finance online courses to deliver its interdisciplinary Baltic IT Leadership Program (BITL). The authors summarize the experience with the first pilot projects with MIT Micromasters, the take-aways from other blended learning experiments used in finance courses, and the expected blueprint for adopting MIT Micromasters courses in Finance.

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Exploring Accountability for Sustainability and SDG in the Biopharmaceutical Industry

Segers, Jean-Pierre *; Franco, Dirk V. *; Gaile-Sarkane, Elina ** (* Belgium, ** Latvia)

https://doi.org/10.54808/WMSCI2022.02.130

ABSTRACT:
Concerns about the global climate change, have put sustainability, the sustainable development goals and ESG (Environment, Social and Governance) at the top of the agenda of governments and industries and the multiple stakeholder groups they interact with. This paper explores the accountability for sustainability and of ESG-ratings in a selected industry – i.e., biopharmaceuticals – supported by evidence from exemplary case companies in the biopharma ecosystem in Belgium.

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Future Satellite Lifetime Prediction From the Historical Trend in Satellite Half-Lives

Batthula, Venkata Jaipal Reddy; Segall, Richard S.; Berleant, Daniel; Aboudja, Hyacinthe; Tsai, Peng-Hung (United States)

https://doi.org/10.54808/WMSCI2022.02.6

ABSTRACT:
Satellite lifetime is one of the important characteristics of satellite design and construction. When a satellite is about to fail, lifetime estimation is also a matter of practicality, as reentry and disposal can become operational matters. Satellite lifetime estimation is not necessarily a one-time action, but can be repeated, and it depends on many factors such as orbital parameters, operational requirements, and various others.
Many products today are designed with safety, quality, and service life in mind. Based on the historical trend in satellite lifetimes, the approach used here is to predict the lifetimes of satellites using half-life values of their launch year cohorts. Half-life calculations can be made using either launch year or failure year cohorts, making a comparison of these of interest in forecasting the future lifetimes of satellites.
This study focuses on analyzing satellite half-lives and using that information to project lifetimes of satellites that are still operational from the satellite launch year. We examine conformance of satellite lifetime data to fitted curves that remove noise from the data and thereby predict lifetimes of satellites from their launch year cohorts.

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Improvement of Non-conformity Control System in Cosmetics Formula Development

Pētersone, Katrīna; Drēgere-Vaivode, Baiba (Latvia)

https://doi.org/10.54808/WMSCI2022.02.115

ABSTRACT:
The non-conformity control system shall manage non-conformities to be identified, documented, and evaluated according to applicable requirements or standards. Many cosmetic products with a non-conforming composition that have been placed on the market show that cosmetics companies need to improve their non-conformity control systems to ensure product compliance and a high level of consumer health protection. The research aims to analyse the possibilities of improving the non-conformity control system in cosmetics formula development. To ensure that the composition of the formula complies with the regulatory requirements, they must be clearly defined. Employees must be informed of the results to be achieved, the sequence and interaction, responsibilities and authorities, and the process must be documented. Using the Poka-Yoke method for the conformity assessment of raw materials, it is possible to create conditions where only authorised raw materials would be available to formula developers. Compliance and safety aspects must be assessed before ordering or purchasing samples for each new raw material. To ensure that the formula is safe, MoS or margin of safety calculation, a Patch test, and other tests are required depending on the type of formula being developed. To ensure the validation of an appropriate formula, the validation criteria must include regulatory requirements, and the conformity of the formula must be assessed before validation.

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Improving Agile Practices to Achieve Broader Success Across Public Sector Mission Challenges

Cherinka, R.; Prezzama, J. (United States)

https://doi.org/10.54808/WMSCI2022.02.77

ABSTRACT:
Research shows that over half of Agile transformations undertaken by organizations are failing. It is important to understand why this is the case and to consider how Agile can be effective. Recent work by several Agile founders and leading experts have recently been published and referred to as the “Agile 2 Movement.” This movement addresses several problems and pitfalls with the way Agile practices have been implemented since the publication of the Agile manifesto and its adoption into widespread practice. In this presentation, we will examine the motivation for the Agile 2 movement, compare it to our experience working Agile transformation across the Public Sector, and discuss key points to consider helping make Agile an effective multidisciplinary team sport.

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Increasing Performance Through Loyalty by Improving Customer Service Quality: Case Study of a Fuel Retailer

Zāga-Bremmere, Linda; Kokins, Gundars; Ozoliņš, Modris (Latvia)

https://doi.org/10.54808/WMSCI2022.02.154

ABSTRACT:
This research article examines the connection between the perceived quality of a customer-company service interaction in a retail environment by analyzing the concepts of service quality and its impact on customer satisfaction. To evaluate how service quality impacts a company’s performance and which dimensions of service quality should be emphasized, the concept of customer loyalty is cross-examined in the article to identify the various performance-related outcomes. Measurement methods are evaluated and applied in a case study involving a large fuel retailer in Latvia. As a result of the empirical research involving SERVQUAL, CSAT, NPS surveys, semi-structured interviews & qualitative content analysis, practical improvement and focus areas for fuel retailers are suggested, theoretical implications are discussed, and future research directions are proposed.

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Manager and Psychological Terror in a Company: The Impact of Management

Ozolina, Jana; Gaile-Sarkane, Elina (Latvia)

https://doi.org/10.54808/WMSCI2022.02.110

ABSTRACT:
Every episode of psychological terror is an outcome of a conflict. There is a belief that all conflicts are resolvable if they can be brought to a stage of rational negotiations. However, not all conflicts can be resolved, thus they can turn into a psychological terror against one of the parts involved. Psychological terror in workspace can last as long as it is allowed to exist [1], so its existence depends on the leadership and organization culture. There is no single ideal formula for resolving all conflicts in workspace, so the manager must be endowed with good intuition and creativity in situations when it is necessary to make the right decisions regarding psychological terror in the company. The actions of management generally should be united, forward-looking, and must be able to influence the course of events in the most positive direction, as well as proactively implementing preventive measures of psychological terror.

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Secure Communications Based on Cognitive Multidisciplinary Strategies

La Manna, Mario (Italy)

https://doi.org/10.54808/WMSCI2022.02.82

ABSTRACT:
The use of cognitive multidisciplinary strategies represents a powerful tool to allow a communication system to transmit and receive data in a secure way by working in parallel with other electromagnetic devices, sharing the same frequency channels, without being affected by malfunctions caused by unintentional or intentional interferences (e.g. jammers). The cognitive operation is possible by modeling the channel behavior and predicting future channel occupancy. The model of the electromagnetic environment is based on the observation of the spectrum occupancy over time and on suitable reinforced learning strategies to acquire the characteristics of the channel occupancy. The learning operation is paramount, as the prediction about channel occupancy is possible only after understanding the behavior of the concurrent emitters present in the scenario. This paper describes the concept of reinforced learning techniques, based on emitter classification and matching and on human in the loop agent. implemented on a number of real cases of emitter behavior. We show that, in selected study cases, our reinforced learning techniques based on cognitive multidisciplinary strategies can provide good performance, even in presence of a consistent number of concurrent transmitters.

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Spin Transfer Torque Evaluation Based on Coupled Spin and Charge Transport: A Finite Element Method Approach

Fiorentini, Simone *; Ender, Johannes *; Selberherr, Siegfried *; Goes, Wolfgang **; Sverdlov, Viktor * (* Austria, ** United Kingdom)

https://doi.org/10.54808/WMSCI2022.02.12

ABSTRACT:
Emerging spin transfer torque magnetoresistive random access memories (STT MRAM) are nonvolatile and offer high speed and endurance. The MRAM cell necessarily includes a fixed reference magnetic layer and a free-to-switch ferromagnetic layer (FL). The layers are separated by a tunnel barrier. The FL usually consists of several sub-layers separated by nonmagnetic buffer layers. The magnetization dynamics of the FL is governed by the Landau-Lifshitz-Gilbert (LLG) equation supplemented with the corresponding torques. To accurately design MRAM cells it is necessary to evaluate the torques acting on the magnetization in composite magnetic layers. The torques depend on nonequilibrium spin accumulation generated by an electric current. The electric current and the spin accumulation also depend on the magnetization. Therefore, the LLG and the spin-charge transport equations are coupled and must be solved simultaneously. We apply the finite element method (FEM) to numerically solve this coupled system of partial differential equations. We follow a modular approach and use well-developed C++ FEM libraries. For the computation of the torques acting in a magnetic tunnel junction (MTJ), a magnetization-dependent resistivity of the tunnel barrier is introduced. A fully three-dimensional solution of the equations is performed to accurately model the torques acting on the magnetization. The use of a unique set of equations for the whole memory cell including the FL, fixed layer, contacts, and nonmagnetic spacers is an ultimate advantage of our approach.

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Sustainability Marketing in Organization Strategy: Case of Latvia

Kehris, Elmars; Gaile-Sarkane, Elina (Latvia)

https://doi.org/10.54808/WMSCI2022.02.98

ABSTRACT:
Sustainability marketing provides organizations with multiple scenarios on how to communicate their sustainability strategy with consumers, investors, and stakeholders. Sustainability marketing depicts a more realistic market in which participants have control over their surroundings the organizations and customers share responsibility for the social and environmental consequences of their production and consumption. The Green Deal and its policies are transforming Europe’s economy and its sectors into more sustainable business practices. Latvia is a part of the European Union (EU) and sustainability is becoming a widely used topic across industries. EU is implementing sustainability in their decision-making processes and Latvian companies are starting to transform their business practices. Therefore, this article will analyze if the largest Latvian companies are using sustainability marketing in their public communication and will define what are the most used forms of sustainability marketing.

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The Effects of Awareness of Industrial Revolution 4.0 on Physical Strength Development for Ethnic Minority People: An Exploratory Research in Vietnam

Thanh, Nguyen Chi; Dinh, Ngo Van; Trung, Tran; Thao, Trinh Thi Phuong; Trang, Nguyen Ngoc; Anh, Hoang Ngoc; Linh, Hoang Khanh (Vietnam)

https://doi.org/10.54808/WMSCI2022.02.62

ABSTRACT:
Ethnic minority manpower is a component of manpower, with the criteria of physical strength, mental power, and spirit power of the labor force. The article aims to analyze the current state of awareness of ethnic minority people about the IR4, the effects of the IR4 on physical strength, and the issue of physical development for ethnic minority people in Vietnam in the context of the IR4. The study conducted a survey with 3060 ethnic minority people from 2 ethnic minority groups in 9 provinces of Vietnam. The results of data analysis show that people's awareness of the IR4 has increased, helping people to improve their awareness of the effects of the Industrial Revolution 4.0 on the physical strength of ethnic minority people through which the consciousness of physical factors and factors affecting the physical development of ethnic minority people has also increased. In order to increase physical strength for ethnic minority people, it is necessary to have solutions to increase people's awareness of IR4 as well as its effect on physical strength. Based on the research results, we propose a number of policies to develop the physical strength of ethnic minorities in Vietnam.

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The Impact of the Implementation of an Integrated Management System on the Operation of a Company: A Case of a Food Production Company

Mažeika, Elina; Pīlēna-Dālberga, Arta (Latvia)

https://doi.org/10.54808/WMSCI2022.02.104

ABSTRACT:
The need for efficient, sustainable, and flexible systems in organizations for a variety of products and services is growing rapidly. Companies that regularly face overlapping requirements or areas of operation need to consider the integration of different operations, processes and systems into a single framework. For this purpose, companies may need to evaluate the potential benefits of implementing an integrated management system. In the food industry, significant emphasis is put on the control of nonconformities as the safety of the company's products for the end consumer is in question. Companies develop control processes within integrated management systems to prevent nonconforming products from reaching end-users.
The aim of this paper is to analyze the impacts of implementing an integrated system in a company. Research methods such as literature review method and qualitative content analysis, as well as logical analysis are applied. Based on both the theoretical research and a case study of a food production company the authors identify the main aspects of operation impacted by the implementation of an integrated management system in a company and determine the effects of implementation of an integrated system focusing on the improvement of control of nonconformities in a food production company.

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The Improvement of Company Performance Based on Integrated Quality and Risk Management Approach

Kauškale, Agnese; Robertsone, Galina (Latvia)

https://doi.org/10.54808/WMSCI2022.02.92

ABSTRACT:
Nowadays, Quality and Risk management plays an important role in ensuring the high quality of products following the established laws, requirements, or customer needs. Maintaining quality management in a company is essential both for maintaining process efficiency and product quality and reducing costs. The aim of this paper is to analyze how improving quality and risk management affects the overall performance of the selected company, also focusing on integration opportunities and improvement. The analysis is performed in a manufacturing company with more than 1,000 employees. Qualitative research methods are applied in the paper. Based on the theoretical research and analysis of the organization, the authors identify the main problems and propose possible improvement solutions.

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Tracking Markers on Scaffold Associated with Movement of Cultured Myotubes

Endo, Yoshiaki; Hashimoto, Shigehiro; Sakai, Shusei; Shimayama, Tomoki (Japan)

https://doi.org/10.54808/WMSCI2022.02.16

ABSTRACT:
The movement of micro matrix pattern markers on the rear side of the scaffold thin film has been tracked associated with the movement of the layer of myotubes under the cyclic electric pulse stimulation in vitro. The scaffold was made of a thin polydimethylsiloxane film (thickness of 6 μm), of which the back side had arrangement of micro-protrusions (4 μm diameter, 2 μm height, interval 30 μm) made by the photolithography technique. Mouse myoblasts (C2C12) were cultured to be differentiated into myotubes on the scaffold for 10 days. Markers on the film could be observed under a microscope, although the contrast of markers was not sufficient to be automatically distinguished from the pattern of myotubes. The experimental results show that the local cyclic movement of the markers was able to be measured. The designed scaffold has a potential to analyze the local contractile movement of the layer of myotubes in vitro. The technology can be applied to functional evaluation of engineered tissue.

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Trust and Technology: Synchronizing Health, ICT, and Community-Based Education in Sub-Saharan Africa, to Turn a Third Rail Into a Holy Grail

Henkle-Langness, Teresa (United States)

https://doi.org/10.54808/WMSCI2022.02.50

ABSTRACT:
Current sociological trends point to an increasing need for a systems-based approach to public health—one that harmonizes the role of providers with that of community health advocates who can assist with outreach and engender public trust in the effort to promote disease prevention, treatment, and global wellbeing. This paper evaluates the potential role of visionary community schools as trust builders, specifically in Sub-Saharan Africa.
Surely scientific research has wrought vaccines, treatments and preventions that seem the holy grail of health systems. However, in some regions, institutional research has at times become more of a third rail, a dangerous idea that actually thwarts public cooperation. [1] The distance between third rail and holy grail lies in a community’s level of trust for science, for specific technological interventions, and for institutions. This paper posits that deputizing students as the envoys of trust not only lends purpose to global learning but also triggers attitudinal shifts in the population, based on 2021 case studies at schools practicing the Full-Circle Learning (FCL) model of education. As schools in the developing world purposefully use communications technologies to exchange information, the health benefits echo across borders, becoming increasingly scalable.

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Values Based Innovation – New Strategic Approach

Štrausa, Evita; Ence, Enno; Gaile-Sarkane, Elīna (Latvia)

https://doi.org/10.54808/WMSCI2022.02.136

ABSTRACT:
Innovation ensures differentiation in highly competitive market, and it drives economic development. However, values-based decisions determine our actions in any situation, and from the business perspective values correlation with the target audience is important basic criteria for sustainable business. Within the research, the authors study values-based innovation - the role of values in the development and implementation of innovations as a strategic approach. Needs-based innovation is demand driven, while values- based innovations will reach target audience more precisely and will build confidence. Authors offer to develop positioning and implementation of innovations using values detection, analysis and values-driven strategy approach.
Scientific aim of the research is to analyse the practical example of values-based innovation implementation strategy in food business.
Findings: The values-based innovation method as a new strategic approach complements the innovation field. By focusing more on this approach to innovation, the business environment and priorities are changing.
Conclusions: Values as unifying elements in brand positioning play a key role in sustainable interaction with the target audience. Innovation provides differentiation, thus increasing export opportunities and profit potential. Values-based innovation research within case study provides practical example on the impact of innovations on business development.

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What Is the Uniqueness of a Media Brand? The Audience Perspective

Saulite, Linda; Sceulovs, Deniss (Latvia)

https://doi.org/10.54808/WMSCI2022.02.125

ABSTRACT:
While research on traditional media brands has increased in recent years, few studies focus on news media brands and their brand strategies, particularly regarding unique brand associations unrelated to media brand content and their impact on audience media brand choice. Numerous studies emphasize the importance of content as a component of the media brand and its crucial function in audience selection. While this is true, in a market where news and information are oversaturated and comparable, the question for news media businesses is what differentiates them when the news content may be identical across all platforms. This is particularly true for younger audiences, who are more platform- and experience-driven. In an environment where cross-platform distribution emphasizes the importance of media brand associations and content experiences, media brands' ability to maintain brand preference and choice in a highly competitive marketplace becomes increasingly critical.
As the authors analyze, research indicates that younger audiences consume fewer domestic media and prefer international media, raising the specter of future domestic media audiences. Thus, examining the unique characteristics of media brand associations that positively influence audience preference and media brand choice among younger audiences would not only address some difficult questions for national media brands about how to attract younger audiences but also lay the groundwork for satisfying audiences' needs for a seamless media brand experience across multiple platforms without sacrificing strong and unique media brand associations.
This research highlights the importance of content experience in defining the distinctiveness of media brands and its effect on brand selection and audience consumption.

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