IIIS - 2022 Conferences Proceedings

2022 Spring Conferences Proceedings

	Changes in Generations X and Y Consumer Behavior Caused by the COVID-19 Pandemic Karine Oganisjana, Monika Bąk, Konstantins Kozlovskis, Ieva Andersone Proceedings of the 13th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2022, Vol. II, pp. 189-194 (2022); https://doi.org/10.54808/IMCIC2022.02.189	The 13th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2022 Virtual Conference March 8 - 11, 2022 Proceedings of IMCIC 2022 ISSN: 2771-5914 (Print) ISBN (Volume II): 978-1-950492-61-9 (Print)
	Authors Information \| Citation \| Full Text \| Karine Oganisjana Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia Monika Bąk Faculty of Economics, University of Gdansk, Sopot, Poland Konstantins Kozlovskis Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia Ieva Andersone Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia Cite this paper as: Oganisjana, K., Bąk, M., Kozlovskis, K., Andersone, I. (2022). Changes in Generations X and Y Consumer Behavior Caused by the COVID-19 Pandemic. In N. Callaos, S. Hashimoto, N. Lace, B. Sánchez, M. Savoie (Eds.), Proceedings of the 13th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2022, Vol. II, pp. 189-194. International Institute of Informatics and Cybernetics. https://doi.org/10.54808/IMCIC2022.02.189 DOI: 10.54808/IMCIC2022.02.189 ISBN - Volume II: 978-1-950492-61-9 (Print) ISSN: 2771-5914 (Print) Copyright: © International Institute of Informatics and Systemics 2022 Publisher: International Institute of Informatics and Cybernetics
Abstract This study analyses the changes in consumer behavior caused by the COVID-19 pandemic. The emphasis is laid on the comparative analysis of respondents of highly active purchasing ages who represent Generation X (39-58) and Generation Y (18-38). The set of research methods used in this study consists of comparative descriptive analysis, qualitative content analysis, and Chi-square test of quantitative and qualitative data collected in an electronic survey of 982 respondents from different countries of Asia and Europe. It was revealed that the main changes in consumer behavior are conditioned by personal finances and safety & health related measures intensified during the pandemic.
Full Text