IIIS - 2022 Conferences Proceedings

2022 Spring Conferences Proceedings

	Application of Blockchain Technology to Smart Sustainable Tourism Destination Marketing Yuan Yuan Liu, Natalja Lace, Lu Lu Chen Proceedings of the 13th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2022, Vol. II, pp. 177-182 (2022); https://doi.org/10.54808/IMCIC2022.02.177	The 13th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2022 Virtual Conference March 8 - 11, 2022 Proceedings of IMCIC 2022 ISSN: 2771-5914 (Print) ISBN (Volume II): 978-1-950492-61-9 (Print)
	Authors Information \| Citation \| Full Text \| Yuan Yuan Liu Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia Natalja Lace Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia Lu Lu Chen Baltic Sea Region Research Center, Guizohu University, Guiyang, China Cite this paper as: Liu, Y. Y., Lace, N., Chen, L. L. (2022). Application of Blockchain Technology to Smart Sustainable Tourism Destination Marketing. In N. Callaos, S. Hashimoto, N. Lace, B. Sánchez, M. Savoie (Eds.), Proceedings of the 13th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2022, Vol. II, pp. 177-182. International Institute of Informatics and Cybernetics. https://doi.org/10.54808/IMCIC2022.02.177 DOI: 10.54808/IMCIC2022.02.177 ISBN - Volume II: 978-1-950492-61-9 (Print) ISSN: 2771-5914 (Print) Copyright: © International Institute of Informatics and Systemics 2022 Publisher: International Institute of Informatics and Cybernetics
Abstract Blockchain technologies was raised in 1991, with a 30- year development of the technologies, they have been adopted in many areas in the digital arena. As groundbreaking disruptive technologies, blockchain technologies are influencing the tourism industry although the current researches have not been fully examined. This paper aims at exploring the application of blockchain technologies to smart sustainable tourism destination marketing. This paper reveals the interrelationship between smart tourism and sustainable tourism, presents advantages of blockchain technologies in tourism settings and further studies the possibilities of applying blockchain technologies for destination marketing based on the creation of a model for destination marketing in the era of blockchain technologies. On the one hand, this paper presents features of blockchain technologies and explains the working mechanism of blockchain technologies in the tourism settings functioning their features and promoting the tourism sector. On the other hand, this paper illustrates pillars, aspects and indicators of sustainable tourism with the aim of integrating smart tourism with sustainable tourism.
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