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Young People Without Technology, Young People Without Access to Education: Experience of a Social Reward-Based Crowdfunding Campaign in Chile
Jorge Serrano-Malebrán, Gianni Romaní, Jessie Pulgar-Ramirez, Ignacio Ramirez-Ojeda, Kevin Rojo-Valenzuela
Proceedings of the 27th World Multi-Conference on Systemics, Cybernetics and Informatics: WMSCI 2023, pp. 185-189 (2023); https://doi.org/10.54808/WMSCI2023.01.185
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The 27th World Multi-Conference on Systemics, Cybernetics and Informatics: WMSCI 2023
Virtual Conference September 12 - 15, 2023 Proceedings of WMSCI 2023 ISSN: 2771-0947 (Print) ISBN (Volume): 978-1-950492-73-2 (Print) |
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Abstract
During the COVID-19 pandemic, many university students did not have access to a personal computer, which was a fundamental tool for participating in courses and studying during the health contingency. In response to this issue, a group of students from the Entrepreneurship Seminar set the goal of launching a reward-based crowdfunding campaign to purchase computers for students at the Universidad Católica del Norte in Antofagasta, Chile. They managed to raise 26% of the total goal through the Idea.me crowdfunding platform, and an additional 12% through contributions from a strategic partner. The campaign successfully provided 11 university students with new computers and one with a refurbished computer. Other results showed that 52% of the population who contributed to the campaign were not familiar with this type of financing, 81% found the page secure, and 90% were very likely to contribute to similar initiatives in the future. Through this initiative, the students learned about the dynamics of crowdfunding through hands-on experience.
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