Yuan Yuan Liu, Natalja Lace, Nadezda Koleda, Lu Lu Chen

Proceedings of the 14th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2023, pp. 149-155 (2023); https://doi.org/10.54808/IMCIC2023.01.149

Yuan Yuan Liu
Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia

Natalja Lace
Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia

Nadezda Koleda
Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia

Lu Lu Chen
Baltic Sea Region Research Center, Guizohu University, Guiyang, China

Cite this paper as:
Liu, Y. Y., Lace, N., Koleda, N., Chen, L. L. (2023). Higher Education Students' Motivations to Choose Bilingual Courses in Tourism Management. In N. Callaos, S. Hashimoto, N. Lace, B. Sánchez, M. Savoie (Eds.), Proceedings of the 14th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2023, pp. 149-155. International Institute of Informatics and Cybernetics. https://doi.org/10.54808/IMCIC2023.01.149

Course selection is the starting point for university students' learning, which is related to students' future ability development. Clear motivation of course selection helps students to form accurate expectations, so as to optimize the process of course selection. This research has been carried out in universities of China, examining tourism management majored bachelor students’ motivations to choose bilingual courses in tourism management. With an effective sample of 68 in-depth interviews from 19 universities of 6 provinces of China, this research employs bachelor students who studies tourism management major and taking tourism management related bilingual courses (in Chinese and English). This research reveals students’ motivations of selecting bilingual courses. Therefore, suggestion and implications are provided for course and teaching revolution of the bilingual courses in the tourism management domain.