IIIS - 2023 Conferences Proceedings

2023 Spring Conferences Proceedings

	METAVERSE for Destination Marketing in the Era of Great Changes Yuan Yuan Liu, Natalja Lace, Lu Lu Chen Proceedings of the 14th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2023, pp. 156-161 (2023); https://doi.org/10.54808/IMCIC2023.01.156	The 14th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2023 Virtual Conference March 28 - 31, 2023 Proceedings of IMCIC 2023 ISSN: 2771-5914 (Print) ISBN (Volume): 978-1-950492-71-8 (Print)
	Authors Information \| Citation \| Full Text \| Yuan Yuan Liu Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia Natalja Lace Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia Lu Lu Chen Baltic Sea Region Research Center, Guizohu University, Guiyang, China Cite this paper as: Liu, Y. Y., Lace, N., Chen, L. L. (2023). METAVERSE for Destination Marketing in the Era of Great Changes. In N. Callaos, S. Hashimoto, N. Lace, B. Sánchez, M. Savoie (Eds.), Proceedings of the 14th International Multi-Conference on Complexity, Informatics and Cybernetics: IMCIC 2023, pp. 156-161. International Institute of Informatics and Cybernetics. https://doi.org/10.54808/IMCIC2023.01.156 DOI: 10.54808/IMCIC2023.01.156 ISBN: 978-1-950492-71-8 (Print) ISSN: 2771-5914 (Print) Copyright: © International Institute of Informatics and Systemics 2023 Publisher: International Institute of Informatics and Cybernetics
Abstract As a simulation and preview of the real universe, METAVERSE can be applied to promote the exploration of the real world, while tourism as a way to explore the distant real world is irreplaceable. With the application of 5G, Artificial Intelligence, AR, VR and other technologies, the tourism scene is no longer that traditional. The digital transformation of the tourism industry has become the trend, and the self-substitution and immersive and non-delay social experience are becoming a new consumption choice for tourists. In the context of the era of great changes, the combination of METAVERSE and tourism destination marketing is an important way to promote the development of tourism wisdom. This paper aims to explore the integration of METAVERSE and destination marketing to promote the development of tourism, especially during the era of great change. This study reveals a model of values of METAVERSE from marketing perspective and applies the model in tourism destination marketing domain. Zhangjiajie scenic attraction, one of the most famous tourism destinations in China adopting METAVERSE for its destination marketing, has been studied.
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