Phuong Lan Nguyen, Tan Huynh, Thuy Nhu Thi Nguyen, Truc Thanh Thi Do

Proceedings of the 15th International Conference on Society and Information Technologies: ICSIT 2024, pp. 91-96 (2024); https://doi.org/10.54808/ICSIT2024.01.91

Phuong Lan Nguyen
Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam

Tan Huynh
Nguyen Tat Thanh University, Ho Chi Minh City, Vietnam

Thuy Nhu Thi Nguyen
Dtp Education Solutions, Ho Chi Minh City, Vietnam

Truc Thanh Thi Do
Vietnam Aviation Academy, Ho Chi Minh City, Vietnam

Cite this paper as:
Nguyen, P. L., Huynh, T., Nguyen, T. N. T., Do, T. T. T. (2024). The Impact of Green Human Resource Management on the Green Innovation Process: Evidence from Universities in Vietnam Examining Green Culture and Employee’s Green Motivation. In N. Callaos, J. Horne, B. Sánchez, T. Tran (Eds.), Proceedings of the 15th International Conference on Society and Information Technologies: ICSIT 2024, pp. 91-96. International Institute of Informatics and Cybernetics. https://doi.org/10.54808/ICSIT2024.01.91

The global COVID-19 pandemic has greatly impacted the education sector, necessitating improvements in its aftermath. However, existing research has insufficiently elucidated how Green Human Resource Management (GHRM) can facilitate the establishment of a green culture and foster green innovation. Furthermore, the influence of these factors on organizational innovation performance and long-term growth remains poorly understood. This study seeks to examine the correlation between GHRM, green culture, employees' green motivation, and process innovation. Additionally, it explores the mediating role of green culture and green innovation in the relationship between GHRM and process innovation. A comprehensive survey of 590 employees from Vietnamese universities will be conducted to fulfill the study's objectives. This research offers valuable insights for managers regarding the role of GHRM in cultivating a sustainable culture and driving green innovation to enhance environmental performance within organizations. Moreover, this study contributes to the existing literature by demonstrating the positive mediating influence of green culture and employee green motivation on the relationship between GHRM and process innovation in a sustainable manner. It emphasizes the importance of GHRM in fostering an environmentally conscious culture and motivating employees to prioritize environmental responsibility, thereby encouraging green innovation. The implications of this research for top management are significant, highlighting the critical role of green culture and employee green motivation mediation, with long-term implications for future generations of responsible managers seeking to acquire this knowledge.