Liga Kamola, Ieva Orinska, Iveta Reinvalde

Proceedings of the 29th World Multi-Conference on Systemics, Cybernetics and Informatics: WMSCI 2025, pp. 205-213 (2025); https://doi.org/10.54808/WMSCI2025.01.205

Liga Kamola
Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia

Ieva Orinska
Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia

Iveta Reinvalde
Faculty of Engineering Economics and Management, Riga Technical University, Riga, Latvia

Cite this paper as:
Kamola, L., Orinska, I., Reinvalde, I. (2025). A Framework for Engaging and Attracting Generation Z Employees via Effective Job Offers. In N. Callaos, E. Gaile-Sarkane, N. Lace, B. Sánchez, M. Savoie (Eds.), Proceedings of the 29th World Multi-Conference on Systemics, Cybernetics and Informatics: WMSCI 2025, pp. 205-213. International Institute of Informatics and Cybernetics. https://doi.org/10.54808/WMSCI2025.01.205

Currently, the labour market is entering Generation Z, who have grown up in a digital age and an environment of socio-political change that has significantly impacted their work values and perceptions of their careers. This generation is characterised by a desire for flexible working environments, work-life balance and a greater importance of social responsibility and organisational values in work choices. The results reveal that 64% of Generation Z would be willing to work for lower pay if provided with a meaningful benefits package, underlining the importance of personalised benefits offers in attracting and retaining employees. Organisations that can create an environment where respect, transparency and development opportunities prevail have an advantage in attracting talent and strengthening organisational sustainability in a rapidly changing labour market. A mixed approach was used: literature analysis, expert interviews (n=5) and a survey (n=177). The results show that Generation Z values flexibility, work-life balance, meaningful work and personal development. Based on the findings, a framework for attracting and retaining Generation Z has been developed, which can also serve as a guideline for organisations working with multi-generational teams.