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Plenary Sessions of WMSCI 2012 and its Collocated Events

July 17-20, 2012 ~ Orlando, Florida, USA

Communicative Praxis in the Age of Globalization
Dr. Marta S. White, Director of the Robinson Honors Program and the Robinson Business Learning Community and Program Director of the Study Abroad in Transition Economies and the Business Mediterranean Style, Georgia State University, USA

Video
Video
Bio
Bio
Abstract
Abstract

Dr. White is the Program Director for both the Study Abroad in Transition Economies [China/Russia/South Africa] and for the Business Mediterranean Style: Study Abroad in Greece & Turkey Program. She is also the Director of the Robinson Honors Program and the Director of Robinson Business Learning Community.

Internationally, Dr. Marta Szabo White has lectured at The RONALD H. BROWN INSTITUTE for SUB-SAHARAN AFRICA and the UNIVERSITIÉ PANTHÉON-SORBONNE. She is the recipient of several teaching awards, including the 2004 Outstanding Teacher at Georgia State University, the 1999, 2003 and 2009 J. Mack Robinson College of Business Faculty Recognition Award for Outstanding Teaching, the 2002 Board of Advisors Teaching Excellence Award, the 2002 International Education Excellence Award, the 2005 Master Teacher Certificate Award and the nomination for the 2008 J. Mack Robinson College of Business Faculty Recognition Award for Outstanding Teaching.

In addition to striving for excellence and innovation in the practice of teaching, many of her contributions to the scholarship of teaching stem from her collaborations with the Duke CIBER, which have resulted in the publication of several Cross-Cultural Negotiation Simulations; the implementation of the ALBION in China simulation in Singapore, detailed in a 2004 Special Issue of Global Business Languages; and more recently, her role as ICE Teaching Consortium Advisor, the dissemination of CultureActive [pioneered by Richard Lewis] and ICE [initiated by Duke], both cross-cultural assessment tools grounded in the LMR [Linear-active, Multi-active, and Reactive] framework. Other research interests include strategy/structure/performance linkages.

The winner of the 2012 JIBS [Journal of International Business Studies] Decade Award is Professor Keith Brouthers, for his 2002 article "Institutional, Cultural and Transaction Cost Influences on Entry Mode Choice and Performance". This seminal scholarship underscores entry mode selection as modified by three variables: transaction cost, institutional context, and cultural context, as measured by market potential and investment risk. The two cultural context variables examine: (1) profit conversion/repatriation risks, (2) nationalization risks, (3) cultural similarity, and (4) political, social, and economic conditions.

This keynote address proposes adding within-culture communication styles to broaden cultural context by employing the LMR [Linear-active, Multi-active, and Reactive] framework.



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